Product Marketing Lead – Open USD (Hybrid/Remote)

Open Standard; San Francisco (CA); Ibrido; USD 150.000 - 210.000; Tempo pieno

Vantaggi offerti da questo lavoro

Equity

Health insurance

Generous vacation

Parental leave

Descrizione del lavoro

Open Standard in San Francisco or New York seeks a Lead Product Marketing Manager to shape how Open USD is positioned to banks, payment networks, fintechs, platforms and developers. You’ll craft audience-specific narratives and empower sales and partners, while feeding market feedback into our product strategy.

You’ll partner with founding brands like Stripe, Coinbase, Visa, Mastercard and collaborate with the CEO to build the product marketing function as we scale.

Competenze

• 6 to 12 years in product marketing within payments, fintech, crypto infrastructure, or enterprise software.
• Experience launching new products and expanding to new segments or markets, esp. for institutional/platform audiences.
• Experience building and leading partner-focused go-to-market programs.
• Fluent in payments terminology: rails, treasury, settlement, stablecoins, APIs, platform economics.
• Ability to write clearly for compliance professionals at banks and protocol founders.
• Thrive operating independently, advising founders and executives, and owning results.

Mansioni

• Own positioning, messaging, and market segmentation for Open Standard and Open USD across channels.
• Equip commercial teams with compelling narratives, one-pagers, explainers, and competitive positioning.
• Serve as the definitive resource for product communications with partners.
• Lead go-to-market strategies for launches, expansions, and new customer segments.
• Collaborate with CEO and Communications to craft executive narratives and talking points.
• Manage website and developer-facing content in collaboration with Engineering/Communications.
• Leverage market research and feedback to inform the product roadmap.
• Define, analyze, and report on key metrics of narrative effectiveness.

Conoscenze

Go-to-market

Partner programs

Storytelling

Payments terminology

Independent work

Descrizione del lavoro

Open Standard in San Francisco or New York seeks a Lead Product Marketing Manager to shape how Open USD is positioned to banks, payment networks, fintechs, platforms and developers. You’ll craft audience-specific narratives and empower sales and partners, while feeding market feedback into our product strategy.

You’ll partner with founding brands like Stripe, Coinbase, Visa, Mastercard and collaborate with the CEO to build the product marketing function as we scale.