Lead Product Manager, MarTech & Growth Analytics

Secure Identity, LLC.; New York (NY); On-site; USD 300,000 - 350,000; Full time

Job summary

CLEAR is seeking a seasoned Product Management leader to own the Marketing Technology platform, overseeing CRM, data activation, and measurement across paid, organic, and partner channels. You will partner with Marketing, Engineering, and Data to scale growth and improve the enrollment experience.

You will drive audience segmentation, first-party data strategies, and deployment of tools like Snowflake and Hightouch, ensuring a trusted source of truth for acquisition performance.

Qualifications

• 8+ years of Product Management experience with MarTech or growth platforms.
• Deep understanding of CRM, CDPs, data activation, attribution, and measurement.
• Experience scaling paid, organic, and partner channels through technology and data.
• Experience leading MarTech consolidations or CRM migrations.
• Strong analytical skills with data warehouses and product analytics.
• Ability to lead cross-functional initiatives across Product, Engineering, Data, and Marketing.
• Strong communication and stakeholder management.
• Bonus: identity-based audience matching or affiliate attribution experience.

Responsibilities

• Own the vision, roadmap, and performance of CLEAR's MarTech ecosystem, including CRM and data infrastructure.
• Build measurement capabilities across paid, organic, and partner channels for ROI.
• Collaborate with Marketing to improve audience targeting, lifecycle messaging, and SEO/SEM.
• Drive strategy for audience segmentation and first-party data utilization using Snowflake and Hightouch.
• Oversee the enrollment experience, optimizing for conversion and growth.
• Define success metrics, manage vendor relationships, and prioritize investments.

Skills

MarTech

CRM

CDPs

Data activation

Attribution

Measurement

Growth platforms

Data infrastructure

Analytics

Cross-functional leadership

Stakeholder management

Tools

Snowflake

Hightouch

Job description

CLEAR is seeking a seasoned Product Management leader to own the Marketing Technology platform, overseeing CRM, data activation, and measurement across paid, organic, and partner channels. You will partner with Marketing, Engineering, and Data to scale growth and improve the enrollment experience.

You will drive audience segmentation, first-party data strategies, and deployment of tools like Snowflake and Hightouch, ensuring a trusted source of truth for acquisition performance.