Lead Product Manager - Intraoperative Tech (IX)

ATEC Spine, Inc.

Carlsbad (CA)

On-site

USD 105,000 - 125,000

Full time

14 days+

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Job summary

ATEC Spine, Inc. seeks a Product Marketing Manager to lead product strategies, marketing plans, and promotional campaigns for a medical device portfolio. You will oversee market launches, forecasting, and sales enablement to align with company goals.

You will collaborate across engineering, regulatory, and operations to drive product lifecycle decisions, develop compelling sales collateral, and analyze market trends to sustain competitive advantage.

Qualifications

Experience in medical industry is required.
Bachelor’s degree in Marketing or related field; MBA preferred.
Proficient with MS Office and marketing tools.
Strong communication and presentation skills.

Responsibilities

Develops and implements product marketing campaigns with objectives and ROI analysis.
Analyzes market trends, sales data, and buyer behavior to adjust strategies.
Develops and presents business cases for new products when required.
Manages product marketing activities including project management, launches, and surveillance.
Pursues line extensions and labeling revisions to maximize product value and earnings.
Develops high-quality sales collateral and optimized manufacturing processes to support the line.
Forecasts sales and collaborates with departments to optimize product mix across lifecycle.
Keeps abreast of competitive landscape through literature reviews, field work, and meetings.