Lead Product Manager

Propel; United States; On-site; USD 140,000 - 190,000; Full time

Job summary

Propel is seeking a Lead Product Manager to own the complete lifecycle of its consumer mobile app and connected ecosystem. You will define the product vision and roadmap, collaborate with engineering, design, and data teams, and drive growth and monetization initiatives.

You will lead a hands-on role shaping a high-frequency health/fitness app, working closely with founders to establish product direction and performance metrics from discovery through to launch and optimization.

Qualifications

• 5+ years in Product Management for consumer mobile products.
• Experience owning full product lifecycle from strategy to optimization.
• Strong understanding of activation, engagement, retention, and monetization metrics.
• Hands-on with experimentation, analytics, cohort analysis, and user research.
• Experience with iOS and Android platforms.

Responsibilities

• Own the full lifecycle of the consumer mobile app and connected ecosystem.
• Define vision, strategy and roadmap; translate into execution.
• Collaborate with engineering, design, data, QA, and other teams to launch.,
• Drive growth experiments, A/B testing and cohort analysis to improve metrics.
• Shape subscriptions, trials, paywalls and long-term value for users.
• Work with founders and early team to establish product direction.

Skills

Mobile product

Growth analytics

Subscription monetization

AB testing

Cross-functional leadership

APIs & data platforms

Wearables

Startup environment

Leadership as IC

Tools

iOS

Android

Job description

Lead Product Manager | Mobile App, Growth, Subscriptions & Wearables

I'm working with a fast-growing consumer health, fitness and wellness technology company that is at an exciting stage of its product journey.

With a user base of 1 million+, the business combines hardware, software and AI to create connected health and fitness experiences. They are now bringing their mobile app development in-house and are looking for their first dedicated product hire focused on the app to take ownership of the product from the ground up.

The opportunity

As Lead Product Manager, you will be a hands-on individual contributor responsible for the full product lifecycle of the consumer mobile app and its wider connected ecosystem.

Working closely with the founders and existing development team, you will define the product vision and strategy, build the roadmap, translate it into execution and ultimately own how the product performs in market.

This is not a role where you will inherit an established product function or own one particular area. You will be expected to take the product from strategy and discovery through development, launch, measurement and continuous optimisation.

The opportunity is to take an app that is currently primarily a smartwatch companion and help transform it into a daily health, fitness and wellness platform, with stronger engagement, retention and subscription potential.

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You’ll own:

• Product vision, strategy & roadmap - defining where the product goes and prioritising what gets built.


• The full customer lifecycle - onboarding, activation, engagement, habit formation, retention, subscription conversion and renewal.


• Product development - working closely with engineering, design, data, QA and other teams to take products from idea through to launch.


• Growth & experimentation - using product analytics, A/B testing, cohort analysis, behavioural data and user research to understand and improve performance.


• Subscriptions & monetisation - shaping the premium proposition, trials, paywalls, conversion journeys and long-term customer value.


• Health & wearable experiences - turning activity, sleep, heart rate, HRV, stress, recovery and other signals into useful, differentiated experiences.


• The wider connected ecosystem - working across mobile, APIs, cloud/data, hardware and connected devices.

What We’re Looking For:

I'm looking for someone who has owned an entire consumer product lifecycle, rather than someone who has only been responsible for a specific product area or feature set.

You don't need to come specifically from wearables. Fitness, health, wellness and other high-frequency consumer product backgrounds are all highly relevant.

You’ll ideally have:

• 5+ years' Product Management experience, with strong consumer mobile exposure.


• Experience taking ownership of a product across strategy, discovery, development, launch and optimisation.


• A strong understanding of activation, engagement, retention, growth and subscription metrics.


• Hands-on experience with experimentation, A/B testing, analytics and cohort analysis.


• Experience across iOS and Android products.


• An understanding of APIs, data platforms and connected hardware.


• Experience in fitness, health, wellness, wearables or another high-frequency consumer product.


• The confidence to operate autonomously as a senior individual contributor.


• Experience working directly with founders or senior stakeholders in an early-stage or scaling environment.

I'm interested in people who have previously been the first or one of the first product hires, or who have joined a business where they were expected to establish the product direction and ways of working themselves.

Why This Role?

This is a genuine opportunity to own and shape a consumer product from the ground up.

You will have the autonomy to define the strategy, build the roadmap, work alongside the founders and development team, and take responsibility for the product’s performance throughout its lifecycle.

If you are a product leader who enjoys building rather than inheriting, thrives in ambiguity and wants genuine end-to-end ownership of a consumer product in the health, fitness and wellness space, I'd love to hear from you.