Product Manager, Consumer

Everlywell; Austin (TX); On-site; USD 110,000 - 160,000; Full time

Job summary

Everlywell offers a fast-paced product environment focused on consumer health experiences. As Product Manager for Consumer, you'll own the funnel from checkout to lifecycle, driving conversion, retention, and repeat purchase through weekly experiments and data-informed decisions.

You’ll collaborate with the Director of Product on strategy, translate bets into specs, and ship high-impact features that move metrics while balancing craft and user empathy.

Qualifications

• 4-6 years of product management experience, ideally consumer/e-commerce.
• Proven results moving conversion or retention metrics.
• Deep experimentation experience: A/B testing, statistical rigor, tools like VWO, Optimizely, or similar.
• Execution muscle: ship fast, unblock cross-functional partners, and avoid stalls.
• Strong analytics fluency: Mixpanel, Amplitude, GA, SQL to reach answers.
• Sharp prioritization: size opportunities and trade-offs that hold up under scrutiny.
• Customer-driven instincts: talk to users, watch replays, surface actionable signals.
• Design and craft sensibility: details matter and collaborate with design.
• Clear communicator and writer: specs engineers can build and one-pagers align stakeholders.

Responsibilities

• Own the Consumer funnel performance: checkout, results experiences, member portal, post-purchase, lifecycle.
• Lead the experimentation program with high cadence and statistical rigor.
• Roadmap execution: translate strategy into specs, sequencing, and shipped product.
• Scope and ship 0-to-1 bets alongside Director of Product.
• Cross-functional execution across design, engineering, marketing, and CX.
• Surface customer signals from users, session replays, and support tickets.

Skills

Product management

A/B testing

Analytics

SQL

Cross-functional

Prioritization

Tools

VWO

Optimizely

Mixpanel

Amplitude

GA

Job description

Everlywell is a digital health company pioneering the next generation of biomarker intelligence—combining AI-powered technology with human insight to deliver personalized, actionable health answers. We transform complex biomarker data into life-changing insights—seamlessly integrating advanced diagnostics, virtual care, and patient engagement to reshape how and where health happens.

Over the past decade, Everlywell has delivered close to 1 billion personalized health insights, transforming care for 60 million people and powering hundreds of enterprise partners. In 2025, an estimated 1 in 94 U.S. adults received an Everlywell test, solidifying our spot as the #1 at-home testing company in the country. Fueled by AI and built for scale, we’re breaking down barriers, closing care gaps, and unlocking a more connected healthcare experience that is smarter, faster, and more personalized.

You’ll be the Product Manager driving execution on the Consumer business. Your primary job is to move the metrics that matter (conversion, retention, repeat purchase, revenue) through a relentless cadence of experimentation, optimization, and shipped product. You’ll own the Consumer funnel end-to-end: checkout, results, member portal, and lifecycle.

You’ll also partner closely with the Director of Product on Consumer strategy. We’ll set the bets together; you’ll lead the execution that brings them to life. When we decide to make a 0-to-1 push, you’re the PM who scopes it, ships it, and learns from it.

This is a high-velocity, high-ownership PM seat. You’ll ship weekly, see your impact in the numbers, and build the Consumer product practice alongside leadership.

You’ll be responsible for:

• Consumer funnel performance: checkout, results experiences, member portal, post-purchase, lifecycle. Owning the metrics and moving them.

• Experimentation program: A/B testing, analysis, continuous optimization. High cadence, statistical rigor.

• Roadmap execution: translating strategy into specs, sequencing, and shipped product.

• Strategic bets: partnering with the Director of Product on 0-to-1 work; you scope, ship, and iterate.

• Cross-functional execution across design, engineering, marketing, and CX, keeping everyone aligned and moving.

• Customer signal: talking to users, watching session replays, mining support tickets, surfacing what to fix next.

Why this role is exciting:

• Direct revenue impact. Conversion wins ladder straight to the top line. You see your work in the numbers, weekly.

• High velocity. You’ll ship improvements every week, not every quarter.

• Real ownership. You own the Consumer funnel and the metrics it drives.

• Strong partnership. You’ll work closely with the Director of Product on strategy. You won’t be alone setting direction, but you’ll have real input.

• Scale and mission. Millions of users, in a category where good product actually changes people’s health.

What success looks like in your first year:

In your first 90 days, you will have:

• Built a complete picture of the Consumer funnel: where the leaks are, where the leverage is
• Ramped (or upgraded) the experimentation operating cadence
• Shipped a handful of optimization wins
• Earned trust with engineering, design, marketing, and CX

In your first year, you will have:

• Owned and measurably improved core Consumer metrics: conversion, retention, repeat purchase
• Run a high-volume portfolio of experiments with statistical rigor and a strong win rate
• Executed at least one strategic bet end-to-end alongside the Director of Product
• Become the go-to person for any tactical question about the Consumer funnel

What we are looking for:

You have:

• 4-6 years of product management experience, ideally with a consumer or e-commerce focus

• Proven results moving conversion or retention metrics. Bring the numbers.

• Deep experimentation experience: A/B testing, statistical rigor, tools like VWO, Optimizely, or similar

• Execution muscle. You ship fast, unblock cross-functional partners, and don't let things stall.

• Strong analytics fluency: Mixpanel, Amplitude, GA, SQL, whatever it takes to get to the answer

• Sharp prioritization. You can size opportunities and make trade-offs that hold up under scrutiny.

• Customer-driven instincts. You talk to users, watch replays, read tickets, and let signal drive decisions.

• Design and craft sensibility. You sweat the details and partner closely with design.

• Clear communicator and writer. You can write a spec engineers can build from and a one-pager that aligns stakeholders.

Even better if you have:

• Healthcare, healthtech, or other regulated/high-trust consumer experience
• Subscription, repeat-purchase, or DTC e-commerce background
• Experience executing 0-to-1 launches (you don't need to have led strategy, but having shipped new products helps)
• Comfort with AI-driven product surfaces and how they show up in consumer experiences
• Startup or scale-up experience where you owned outcomes with limited resources

You’ll thrive here if:

• You love moving numbers and obsess over conversion
• You ship fast but maintain craft and quality
• You’d rather run an experiment or talk to a customer than debate in a meeting
• You want a strong partner for strategy and full ownership of execution
• You sweat the details. The micro-interactions matter to you.