Lead Product Designer - AI-Driven Guest Experience

Target; Minneapolis (MN); Hybrid; USD 132,000 - 238,000; Full time

Benefits offered by this job

Health benefits

401(k) & employee stock/discounts

Paid time off & holidays

Job summary

Target is seeking a Lead Product Designer to shape how guests discover and shop across Target's web, mobile web, and native apps. You will own content presentation strategy for Homepage and Category pages, guiding AI-driven experiences and unifying efforts across design, product and engineering.

You will drive governance for dynamic content, mentor junior designers, and collaborate with cross-functional teams to deliver guest-centered, scalable solutions in a hybrid work setup.

Qualifications

• 7+ years experience as a product designer with a strong portfolio showcasing successful product design work.
• An activator: you energize teams and partners, build momentum around a vision and turn ambiguity into clear direction.
• A systems thinker: you design frameworks, patterns and rules that scale, not just individual screens.
• Hands on fluency with AI in your design practice, using AI tools for ideation, prototyping and content exploration and a point of view on designing AI powered experiences responsibly.
• You thrive at the intersection of design strategy, scaled solutions and craft.
• Expert skills in UX and product design, as well as structuring and planning work and owning the design process.
• Advanced proficiency in product design and prototyping tools (e.g., Figma), including AI assisted and code based prototyping.
• Advanced strategic problem solving, systems thinking and collaboration skills.
• Proven ability to effectively use data and insights to set your direction and communicate your approach.
• You balance the need for near term solutions and long term vision.
• You are an expert in communicating how design connects to, serves and improves business outcomes.
• You exhibit a growth mindset and stay curious as tools and technology evolve.

Responsibilities

• Set the vision and strategy for the future of content presentation across Homepage, Category and beyond, influencing investment, partnerships, and the balance of new vs. iteration.
• Design dynamic, adaptive experiences where content is assembled, sequenced and personalized in real time based on guest context and business goals.
• Establish governance, design principles and guardrails for dynamic and AI driven content, so experiences stay on brand, accessible, trustworthy and consistent at scale.
• Use your influence to identify and pursue user centric outcomes within and across products.
• Effectively facilitate multiple cross functional working teams and collaborate across multiple design and product teams.
• Integrate AI into the design practice, using AI tools to accelerate exploration, prototyping and content variation. Help shape how the broader team adopts AI responsibly.
• Create design deliverables that fit each phase of the process, such as journey maps, system models, wireframes, user flows, UI design and prototypes.
• Guide design process and mentor junior designers.
• Investigate using both qualitative and quantitative research methods and use experimentation and performance data to inform and evolve the system.
• Hold design work to a high standard of craft, including accessibility, user research, information architecture, interaction design and visual design.
• Advance a culture of human centered practice within UX, product and engineering teams.
• Build a network of relationships to enable your vision in service of our guest experience and Target as a whole.

Job description

Target is seeking a Lead Product Designer to shape how guests discover and shop across Target's web, mobile web, and native apps. You will own content presentation strategy for Homepage and Category pages, guiding AI-driven experiences and unifying efforts across design, product and engineering.

You will drive governance for dynamic content, mentor junior designers, and collaborate with cross-functional teams to deliver guest-centered, scalable solutions in a hybrid work setup.