Lead PMM, Exposure Management — Cybersecurity

Socket.dev; California (MO); Hybrid; USD 170,000 - 260,000; Full time

Benefits offered by this job

Equity awards

Wellness programs

Vacation & holidays

Parental leave

Professional development

Employee networks

Office culture

Great Place to Work

Job summary

CrowdStrike is seeking a Principal Product Marketing Manager to lead strategy and GTM for Falcon Exposure Management. You will drive positioning, messaging, launches, and cross-functional alignment with demand gen, PR, digital, and field enablement.

The role requires deep cybersecurity expertise, executive collaboration, and a track record of turning complex tech into clear customer value. This is a high-visibility, AI-informed leadership role in a fast-paced market.

Qualifications

• 12–15+ years in product marketing, technical product marketing, product management, cybersecurity, enterprise software, or B2B SaaS.
• Deep expertise in Exposure Management or adjacent categories like vulnerability management, external attack surface management, cloud security, identity security.
• Strong understanding of customer needs, buyer journeys, market trends, and competitive dynamics in cybersecurity.
• Proven success building differentiated positioning, messaging, and GTM strategies for technical products.
• Exceptional writing, communication, and presentation skills.
• Strong cross-functional leadership and ability to influence across product, sales, marketing, and exec teams.
• Balance strategic thinking with strong execution across multiple priorities.
• Experience creating compelling customer-facing and internal content that drives awareness and field success.
• Experience using AI to improve efficiency and scale marketing work.
• Proven AI-enabled decision-making to improve workflows and outcomes.

Responsibilities

• Define and advance CrowdStrike’s leadership in the Exposure Management market.
• Develop differentiated positioning and messaging connecting innovation to customer value.
• Collaborate with product and technical marketers to deliver high-quality messaging, content, and enablement.
• Partner across marketing, sales, and product to drive awareness, adoption, and pipeline impact.
• Lead cross-functional GTM planning for launches and strategic initiatives.
• Create core content and thought leadership assets to support demand generation and field readiness.
• Shape the Exposure Management web strategy with digital teams.
• Support field success through close collaboration with sales, alliances, and enablement.
• Provide a strong point of view on buyers, trends, and competitors to inform strategy.
• Align marketing strategy with long-term business goals with executive leadership.

Skills

Leadership

Storytelling

AI in marketing

Cybersecurity domain

Customer-facing content

Go-to-market

Written communication

Cross-functional collaboration

Job description

CrowdStrike is seeking a Principal Product Marketing Manager to lead strategy and GTM for Falcon Exposure Management. You will drive positioning, messaging, launches, and cross-functional alignment with demand gen, PR, digital, and field enablement.

The role requires deep cybersecurity expertise, executive collaboration, and a track record of turning complex tech into clear customer value. This is a high-visibility, AI-informed leadership role in a fast-paced market.