Principal PMM, Exposure Management: AI-Driven Growth

Crowdstrike; United States; On-site; USD 180,000 - 240,000; Full time

Job summary

CrowdStrike is seeking a Principal Product Marketing Manager to lead strategy and go-to-market for Falcon Exposure Management. This role is an individual contributor overseeing positioning, messaging, launches, and cross-functional alignment to accelerate growth in a strategic solution area.

You will translate technical capabilities into customer value, partner with product, sales, and marketing, and shape market perception in a fast-moving cybersecurity landscape.

Qualifications

• 12–15+ years in product marketing, tech product marketing, or B2B software.
• Deep expertise in Exposure Management and adjacent cyber domains.
• Strong understanding of buyer journeys, market trends and competitive dynamics.
• Proven track record of differentiated positioning and GTM launches for technical products.
• Exceptional writing, communication, and presentation skills.
• Strong cross-functional leadership and influence across product, sales, and marketing.

Responsibilities

• Define and lead CrowdStrike's Exposure Management category strategy and messaging.
• Develop differentiated positioning that connects innovation to customer outcomes.
• Collaborate with product, demand gen, analyst relations, and PR to drive launches.
• Lead cross-functional GTM planning for new capabilities and strategic initiatives.
• Create core content and thought leadership assets to support demand generation.
• Shape the Exposure Management web presence in partnership with digital teams.
• Support field success through collaboration with sales, alliances, and enablement.

Skills

Product Marketing

B2B SaaS

Cybersecurity

Messaging & Positioning

Cross-functional Leadership

Executive Communication

Storytelling

Go-to-market Strategy

AI in Marketing

Job description

CrowdStrike is seeking a Principal Product Marketing Manager to lead strategy and go-to-market for Falcon Exposure Management. This role is an individual contributor overseeing positioning, messaging, launches, and cross-functional alignment to accelerate growth in a strategic solution area.

You will translate technical capabilities into customer value, partner with product, sales, and marketing, and shape market perception in a fast-moving cybersecurity landscape.