Senior PMM, Exposure Management (Remote)

CrowdStrike Holdings, Inc.; California (MO); Hybrid; USD 170,000 - 260,000; Full time

Benefits offered by this job

Market-leading compensation

Equity awards

Vacation and holidays

Parental and adoption leaves

Professional development

Job summary

CrowdStrike Holdings, Inc. is seeking a Principal Product Marketing Manager to lead strategy and go-to-market for Falcon Exposure Management.

This individual contributor role defines positioning, shapes market perception, and aligns cross-functional teams to drive growth in a strategic cybersecurity solution area. You’ll partner with product, sales, and marketing to deliver high-impact messaging, launches, and initiatives, while translating complex capabilities into clear customer value and

Qualifications

• 12–15+ years of experience in product marketing, technical product marketing, or B2B SaaS.
• Deep expertise in Exposure Management and adjacent categories.
• Strong understanding of customer needs, buyer journeys, and market trends.
• Proven success building differentiated positioning and go-to-market strategies.

Responsibilities

• Define and advance CrowdStrike’s leadership in the Exposure Management market.
• Develop differentiated positioning and messaging connecting innovation to outcomes.
• Collaborate with product/technical marketing to deliver messaging and enablement.
• Drive awareness, adoption, and pipeline impact across marketing, sales, and product teams.
• Lead go-to-market planning for launches and strategic initiatives.
• Create core content and thought leadership assets for demand generation and field readiness.
• Shape the Exposure Management web strategy with digital teams.
• Support field success through collaboration with sales and partnerships.
• Inform strategy with buyers, trends, and competitor insights.
• Align marketing strategy with long-term business and category goals.

Skills

Product marketing

Go-to-market strategy

Cross-functional leadership

Technical marketing

Storytelling/messaging

AI in marketing

Cybersecurity domain knowledge

Job description

CrowdStrike Holdings, Inc. is seeking a Principal Product Marketing Manager to lead strategy and go-to-market for Falcon Exposure Management.

This individual contributor role defines positioning, shapes market perception, and aligns cross-functional teams to drive growth in a strategic cybersecurity solution area. You’ll partner with product, sales, and marketing to deliver high-impact messaging, launches, and initiatives, while translating complex capabilities into clear customer value and