Lead Pharma Copy & Content Strategist

AbbVie; Mettawa (IL); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401(k) plan

Job summary

AbbVie’s internal advertising agency, A3, is seeking a Copy Content Manager to develop user-centric, omni-channel marketing materials. You will write, edit, and curate content for print and digital channels, including social media, email, websites, banners, and videos, ensuring medical accuracy and regulatory compliance.

Collaborating with leadership and cross-functional teams, you translate strategic goals into impactful customer experiences, manage rapid project delivery, and maintain brand

Qualifications

• Portfolio demonstrating proven skills in creating advertising and promotional ideas, concepts, and campaigns, including social media, video, email and banner ads.
• Working knowledge of FDA advertising and promotion regulations and AMA style guidelines.
• Functional knowledge of Artificial Intelligence (AI) as both a generative and research tool.
• Experience in researching, understanding, and interpreting medical and scientific literature and concepts – and translating this information into successful communications aimed at internal, HCP and patient target audiences.

Responsibilities

• Develop copy and content for print, digital and video across omni-channel channels (social, email, web banners, websites, apps).
• Provide strategic direction and advice, drafting content that aligns with brand and business goals.
• Collaborate with agency leadership, capability leads, and cross-functional teams to translate strategy into user experiences.
• Ensure deliverables meet pharmaceutical advertising standards, AMA style, and industry best practices, on time and accurately.
• Incorporate stakeholder feedback using market and patient insights to tailor copy to customer needs.

Skills

Advertising writing

Pharma writing

Portfolio evidence

FDA regulations

AMA style

AI knowledge

Medical literature

Communication

Project management

Initiative

Education

B.A./B.S. in Business/Communications/Advertising

Job description

AbbVie’s internal advertising agency, A3, is seeking a Copy Content Manager to develop user-centric, omni-channel marketing materials. You will write, edit, and curate content for print and digital channels, including social media, email, websites, banners, and videos, ensuring medical accuracy and regulatory compliance.

Collaborating with leadership and cross-functional teams, you translate strategic goals into impactful customer experiences, manage rapid project delivery, and maintain brand