Lead, Personalization & Customer Journey Strategy

Belk; Town of Charlotte (NY); Hybrid; USD 108,000 - 150,000; Full time

Job summary

Belk seeks a Sr. Manager, Owned Personalization & Customer Strategy to own personalization strategy and trigger-based journey orchestration across Belk’s owned channels, including Website, App, Email, SMS, and Push Notifications.

This leader connects mass communications with 1:1 personalization and translates data into revenue-driving experiences. Ideal candidate blends digital marketing with data strategy, partnering with Marketing, Loyalty, Merchandising, Analytics, and Technology to drive

Qualifications

• Bachelor’s degree or equivalent combination of industry related professional experience and education.
• 6+ years of experience in consumer marketing, digital marketing or retention marketing.
• 4+ years of leadership experience.
• Experience with personalization, trigger marketing, or customer journey orchestration platforms.
• Industry experience: Retail or direct to consumer.

Responsibilities

• Own the personalization roadmap across web, app, email, SMS, and push, prioritizing use cases by revenue and engagement.
• Translate customer data and predictive insights into personalized content, product recommendations, and offers.
• Define and prioritize the personalization testing agenda and evaluate results to inform roadmap investments.
• Own trigger strategy for welcome, browse and cart abandonment, replenishment, post-purchase, loyalty milestones, and win-back journeys.
• Orchestrate trigger timing, sequencing, and channel arbitration for a single coordinated experience.
• Partner with platforms and tech teams to build, QA, and optimize campaigns within CDP, ESP, and personalization platforms.
• Lead, coach, and develop a team focused on personalization and trigger execution.
• Govern messaging cadence, frequency, and suppression to protect customer experience.
• Build a test-and-learn agenda covering targeting, content, timing, and channel.

Skills

Leadership

Personalization

Cross-functional

Data-driven

CDP/ESP experience

Education

Bachelor’s degree in Marketing or related field

Master’s degree in business/marketing/analytics

Tools

CDP/ESP platforms

Analytics & data science

Job description

Belk seeks a Sr. Manager, Owned Personalization & Customer Strategy to own personalization strategy and trigger-based journey orchestration across Belk’s owned channels, including Website, App, Email, SMS, and Push Notifications.

This leader connects mass communications with 1:1 personalization and translates data into revenue-driving experiences. Ideal candidate blends digital marketing with data strategy, partnering with Marketing, Loyalty, Merchandising, Analytics, and Technology to drive