Lead, Performance Marketing Analytics & Growth

Agoda

Austin (TX)

On-site

USD 120,000 - 160,000

Full time

2 days ago

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Job summary

Agoda is seeking an senior Data Analyst to drive data-driven marketing strategies for the Flights vertical. You will lead cross-channel growth efforts, run end-to-end analyses of large datasets, and translate insights into actionable improvements across CRM and paid channels.

You will develop hypotheses, design rigorous experiments, and collaborate with product and marketing teams to identify opportunities.

Qualifications

8+ years experience in Data Analyst roles or similar large-scale data projects.
Bachelor's degree as listed under education.
Strong analytical skills with ability to translate data into actionable insights.
Proficiency in BI tools and data warehousing with SQL/Tableau/MS Excel.

Responsibilities

Define marketing strategy for Flights vertical (excluding pricing).
Lead development, execution, and optimization of Agoda Flights growth across channels (CRM, paid marketing).
Perform end-to-end analysis of large datasets on channel performance, user behavior, and market trends to derive actionable insights.
Develop hypotheses, design experiments (A/B tests), and build analyses to evaluate campaign effectiveness.
Collaborate with Marketing Accommodation, Flights product and flights supply to identify trends and opportunities in data.
Monitor and report on effectiveness of initiatives, offering recommendations for improvement.
Communicate findings and strategic recommendations to senior management clearly and concisely.
Lead, mentor and develop a team of analysts; participate in hiring and onboarding.