Lead, Performance Marketing - Media Planning & Buying

Imaginuity; Dallas (TX); On-site; USD 65,000 - 100,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Short-Term Disability

401k Match

PTO 6 weeks

Annual Bonus

Referral Program

Casual Dress

Snacks & Beverages

Professional Development

Job summary

Imaginuity is seeking a Performance Marketing Lead to translate client objectives into integrated paid media strategies across digital and traditional channels. You will own campaign performance, client communications, and revenue growth, reporting to the Performance Marketing Manager.

Ideal candidates have 2-3 years in paid media, with hands-on experience across Google Ads, Meta, and other platforms. You will partner with clients and internal teams to plan, buy, execute, and optimize campaigns

Qualifications

• 2-3 years of hands-on experience in paid media, performance marketing, or integrated media planning and buying.
• Bachelor’s degree in Marketing, Advertising, Business, Communications, or related field preferred.
• Proven experience managing and optimizing campaigns across platforms such as Google Ads, Meta, and other paid channels.

Responsibilities

• Translate client objectives into KPI-driven, cross-channel media strategies aligned to budget and growth targets.
• Develop data-informed media plans and investment scenarios using research and tools, including AdScience, to create recommendations and investment scenarios.
• Optimize and recommend paid campaigns across channels to drive measurable performance outcomes.
• Monitor performance data, analyze trends, and implement ongoing optimizations to improve ROI.
• Manage budgets, pacing, and allocations to maximize efficiency and scale investment based on results.
• Own monthly reporting and communicate clear, actionable insights that connect media performance to business impact.
• Build and maintain strong client relationships, acting as a trusted media and performance advisor.
• Lead renewal conversations, scope expansions, and upsell proposals with data-driven insights.

Skills

Paid media

Analytics

Cross-channel planning

Budget management

Education

Bachelor's degree

Tools

AdScience

Google Ads

Meta

Job description

The Performance Marketing Lead drives paid media strategy, translating client objectives into integrated, performance-focused campaigns across digital and traditional channels. This role partners closely with clients and internal teams to lead media planning, buying, execution, and optimization—while identifying growth opportunities through expanded investment, new channels, and additional services across multi-location and franchise accounts in the home services and fitness industries.

Ideal for a mid-level media professional, this position offers ownership of campaign performance, client communication, and revenue growth. This role reports to the Performance Marketing Manager.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Translate client business objectives into KPI-driven, cross-channel media strategies aligned to budget and growth targets
• Develop data-informed media plans and investment scenarios using research and tools, including AdScience, to create recommendations, and investment scenarios
• Optimize and recommend paid campaigns across channels to drive measurable performance outcomes
• Monitor performance data, analyze trends, and implement ongoing optimizations to improve ROI
• Manage budgets, pacing, and allocations to maximize efficiency and scale investment based on results
• Own monthly reporting and communicate clear, actionable insights that connect media performance to business impact
• Build and maintain strong client relationships, acting as a trusted media and performance advisor
• Lead renewal conversations, scope expansions, and upsell proposals with data-driven insights

PREFERRED QUALIFICATIONS

• 2-3 years of hands-on experience in paid media, performance marketing, or integrated media planning and buying
• Bachelor’s degree in Marketing, Advertising, Business, Communications, or related field preferred
• Proven experience managing and optimizing campaigns across platforms such as Google Ads, Meta, and other paid channels
• Strong analytical skills with the ability to interpret performance data and translate insights into actionable recommendations
• Experience managing budgets, pacing, and forecasting to maximize efficiency and ROI
• Demonstrated ability to connect media performance to broader business goals and revenue impact
• Confidence presenting performance results, strategic recommendations, and investment rationale to clients or senior stakeholders
• Strong organizational skills with the ability to manage multiple campaigns, priorities, and deadlines simultaneously
• Demonstrated ability building and maintaining client relationships and collaborating cross-functionally with creative, analytics, and account teams

WHAT WE OFFER YOU

• 90% of employee medical paid by the company (coverage for individuals)
• 50% of employee dental paid by the company
• Short-Term Disability Insurance
• 401k Employer Match (100% match up to 6% of salary)
• 6 Weeks of Paid Time Off (PTO)
• Annual Bonus Plan
• Generous Employee Referral Program
• Casual Dress Code
• Free Snacks & Beverages
• Professional Development Opportunities

Imaginuity is committed to complying fully with all applicable laws ensuring equal employment opportunities. Accordingly, it is the policy of Imaginuity to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, sex (including gender, gender identity, transgender status, pregnancy, childbirth, or related medical conditions), religion, creed, national origin, age, actual or perceived disability, sexual orientation, marital status, military or veteran status, ancestry, genetic predisposition, citizenship status, domestic violence victim status, familial status, unemployed status, criminal history, protected activity (e.g., opposition to prohibited discrimination or making a complaint of discrimination or harassment or retaliation), or any other characteristic protected under applicable federal, state, or local law. This policy governs all aspects of employment, including, without limitation, recruitment, job assignment, promotions, transfers, compensation, access to benefits, training, discipline, and terminations. No person is authorized to act in a manner contrary to this commitment to equal employment opportunity.