Lead Creative Strategist — Scale High-Impact, Hilarious Ads

Shinesty, Inc.; Boulder (CO); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Hybrid schedule

Relocation assistance

Laptop and equipment

AI creative platform access

Medical, dental, vision insurance

Flexible PTO

Flexible working hours

Dog-friendly office

Discounted Shinesty products

Job summary

Shinesty, Inc. is seeking a Lead Creative Strategist to own paid creative—from concept to testing to scale—across in-house teams and external agencies. You’ll set the roadmap, run the testing pipeline, and personally ship top ads in the account.

You’ll need a strong grounding in analytics, a humorous yet sharp creative voice, and the ability to manage talent across photographers, editors, designers, and media buyers. Hybrid work with office presence in Boulder/Denver is offered.

Qualifications

• 5+ years in paid creative strategy or performance marketing for a DTC or e-commerce brand.
• Experience managing agencies and direct reports for at least some of that.
• Ability to read creative analytics and translate it into tests and roadmaps.
• Strong written and verbal communication, leadership, and project management skills.

Responsibilities

• Own the creative roadmap and prioritize the paid creative pipeline: products, angles, formats, hooks, order, and rationale.
• Concept new ads from scratch and write scripts and copy in Shinesty's voice.
• Build a real testing system with hypotheses, variables, volume, and cadence for fresh creative.
• Lead in-house paid creative producers, designers, editors, and agencies; manage briefs and feedback loops.
• Ship ads personally and collaborate with photographers, videographers, and media buyers to move concepts to live ads.
• Analyze performance, diagnose underperformers, and iterate on hooks, cuts, lengths, formats, and angles.

Skills

Paid creative strategy

Growth creative

Performance marketing

Agency management

DTC brand experience

Tools

Northbeam

AI creative tools

Job description

Shinesty, Inc. is seeking a Lead Creative Strategist to own paid creative—from concept to testing to scale—across in-house teams and external agencies. You’ll set the roadmap, run the testing pipeline, and personally ship top ads in the account.

You’ll need a strong grounding in analytics, a humorous yet sharp creative voice, and the ability to manage talent across photographers, editors, designers, and media buyers. Hybrid work with office presence in Boulder/Denver is offered.