Lead Organic Growth: SEO & GEO

Direct Online Mktg.; Pittsburgh (Allegheny County); Hybrid; USD 90,000 - 135,000; Full time

Benefits offered by this job

Competitive salary

Annual increases

401(k)

Medical, dental, and vision

Short-term disability

PTO + holidays + floating holiday

Annual volunteer day

Parental leave

Training and development

Job summary

Direct Online Marketing in Pittsburgh is seeking an Organic Department Manager to own and evolve our organic marketing practice, including GEO, SEO, CRO, and related services. You’ll shape strategy, performance, and team development.

Lead a 5–10 person team, drive client outcomes, and stay ahead of industry changes, including AI-driven search. Build scalable processes, improve workflows, and ensure high-quality work across client accounts.

Qualifications

• 5+ years hands-on SEO across multiple industries.
• 3+ years managing and developing a team.
• Strong expertise in technical SEO, content strategy, and performance analysis.
• Deep understanding of how SEO connects to broader business outcomes.
• Experience with platforms like WordPress, HubSpot, Shopify, GA4, GSC, SEMrush.

Responsibilities

• Lead the organic marketing function (SEO, GEO, CRO, email).
• Drive client outcomes, not just rankings or traffic.
• Build and refine processes to improve efficiency and quality.
• Oversee performance across client accounts and review strategy.
• Develop and mentor a 5–10 person team.

Skills

SEO

Technical SEO

Content strategy

Performance analytics

Team leadership

Cross-functional collaboration

Tools

GA4

GSC

Semrush

WordPress

HubSpot

Shopify

Job description

Direct Online Marketing in Pittsburgh is seeking an Organic Department Manager to own and evolve our organic marketing practice, including GEO, SEO, CRO, and related services. You’ll shape strategy, performance, and team development.

Lead a 5–10 person team, drive client outcomes, and stay ahead of industry changes, including AI-driven search. Build scalable processes, improve workflows, and ensure high-quality work across client accounts.