Lead Marketing Strategist - REMOTE

Jobgether; Virginia (MN); Remote; USD 110,000 - 160,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Comprehensive benefits

Flexible working hours

Professional development opportunities

Inclusive company culture

Job summary

A leading marketing consultancy is seeking a Senior Product Marketing Manager for a remote position. You'll significantly impact the go-to-market strategy for their Content Select platform, collaborating across teams to enhance global reach. The role requires expertise in product marketing, a deep understanding of the ad-tech ecosystem, and the ability to communicate effectively. This position includes competitive benefits and opportunities for career growth.

Qualifications

• 6–10 years of experience in product marketing or GTM strategy, preferably in CTV or streaming media.
• Deep understanding of TV publishers and ad-tech ecosystems.
• Proven ability to build cross-functional alignment.
• Cross-functional alignment with Product, Partnerships, Sales, Marketing.
• Excellent communication and storytelling skills.
• Strategic thinker with ability to manage multiple projects.
• Passion for the TV and streaming landscape.

Responsibilities

• Lead the Content Select GTM strategy.
• Steer content activation and craft go-to-market narratives.
• Shape international expansion by localizing messaging.
• Collaborate cross-functionally: work with Product, Partnerships, and Sales to communicate features and advertiser benefits.
• Develop insights: partner with Analytics to uncover performance trends across content verticals.
• Represent the voice of the partner: advocate for publisher needs and ensure an intuitive advertiser experience.

Skills

Product marketing

GTM strategy

Communication skills

Cross-functional alignment

Strategic thinking

Communication skills

Job description

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Product Marketing Manager - REMOTE. In this role, you will have a significant impact on the go-to-market strategy of the Content Select platform, working collaboratively with various teams including Product, Partnerships, and Sales. Your expertise in product marketing will aid in defining positioning, messaging, and packaging while enhancing our global reach. This is a high-visibility role where your contributions will directly influence the adoption and revenue growth of premium content in the evolving TV and digital landscape.

Accountabilities

• Lead the Content Select GTM strategy: Define positioning, messaging, and packaging for the Content Select product.
• Steer content activation: Partner with stakeholders to surface premium content opportunities and craft go-to-market narratives.
• Shape international expansion: Support the global rollout by localizing messaging and identifying market differentiators.
• Collaborate cross-functionally: Work with Product, Partnerships, and Sales to communicate publisher features and advertiser benefits.
• Develop insights: Partner with Analytics to uncover performance trends across content verticals.
• Represent the voice of the partner: Advocate for publisher needs and ensure an intuitive advertiser experience.

Requirements

• 6–10 years of experience in product marketing or GTM strategy within the CTV or streaming media space.
• Deep understanding of TV publishers, supply-side platforms, and ad-tech ecosystems.
• Experience with self-service ad managers and translating complex capabilities into value.
• Proven ability to build cross-functional alignment between Product, Partnerships, Sales, and Marketing.
• Excellent communication skills, able to convey technical details as compelling narratives.
• Strategic thinker with operational rigor, capable of managing multiple projects simultaneously.
• Passion for the TV and streaming landscape, with a commitment to democratizing media access.

Benefits

• Competitive salary based on experience.
• Options for performance bonuses and commissions.
• Comprehensive benefits package including health, wellness, and retirement plans.
• Flexible working hours and remote work options.
• Opportunities for professional development and career growth.
• Supportive and inclusive company culture.

Why Apply Through Jobgether?

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.