Lead Marketing Manager: Content & Product JN -102026-182560

Goodwin Recruiting; Northville (MI); Hybrid; USD 90,000 - 95,000; Full time

Benefits offered by this job

Competitive base salary

Excellent benefits

Growth potential

Job summary

Goodwin Recruiting is seeking a Lead Marketing Manager, Content & Product to develop and execute product narratives for two firm initiatives in a fast-paced SaaS environment. This hybrid role emphasizes collaboration with demand generation and senior teams to shape strategic narratives.

The ideal candidate will have 5+ years in SaaS B2B integrated marketing, the ability to juggle multiple priorities, and outstanding verbal and written communication skills.

Qualifications

• Bachelor degree and 5+ years of SaaS B2B integrated marketing experience.
• Demonstrated ability to manage multiple marketing priorities.
• Excellent verbal and written communication skills.

Responsibilities

• Own product narratives, brand positioning, and messaging content for two key firm initiatives in collaboration with demand generation and other key teams.
• Collaborate with SMEs in the development of strategy and narrative development.
• Collaborate with internal leaders and external stakeholders on relevant projects and initiatives.

Skills

SaaS B2B marketing

Lifecycle marketing

Product marketing

Communication skills

Education

Bachelor degree

Job description

An established and growing Accounting Technology firm is looking for a LEAD MARKETING MANAGER, CONTENT & PRODUCT to join the team and make an immediate impact by developing and executing product narratives for two key initiatives at the firm.

The ideal LEAD MARKETING MANAGER, CONTENT & PRODUCT will bring 5+ years of experience in SaaS B2B marketing with lifecyle and product marketing included, the ability to juggle multiple priorities, and the desire to work with an industry-changing, fast-paced technology firm.

This is a hybrid role, 4 days are expected in office.

Lead Marketing Manager, Content & Product Responsibilities

• Own product narratives, brand positioning, and messaging content for two key firm initiatives in collaboration with demand generation and other key teams.
• Collaborate with SMEs in the development of strategy and narrative development.
• Collaborate with internal leaders and external stakeholders on relevant projects and initiatives.

Lead Marketing Manager, Content & Product Requirements

• Bachelor degree and 5+ years of SaaS B2B integrated marketing experience.
• Demonstrated experience in managing multiple marketing priorities.
• Excellent verbal and written communication skills.

Lead Marketing Manager, Content & Product Salary & Benefits

• Competitive base salary.
• Excellent benefits.
• Growth potential.

$90,000 - $95,000