Lead Marketing Manager: Accounting Advisory

Goodwin Recruiting; Northville (MI); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Excellent benefits

Growth potential

Competitive base salary

Job summary

Goodwin Recruiting is seeking a Lead Marketing Manager for an established accounting technology firm. You will lead integrated SaaS B2B marketing initiatives supporting firm and partner tax products through cross-functional campaigns and multi-channel strategies.

The ideal candidate has 5+ years of SaaS B2B marketing, strong prioritization skills, and superb written and verbal communication in a fast-paced tech environment. This is a hybrid role with four in-office days per week in Michigan.

Qualifications

• Bachelor degree and 5+ years of SaaS B2B integrated marketing experience.
• Demonstrated experience in managing multiple marketing priorities.
• Excellent verbal and written communication skills.

Responsibilities

• Support cross-functional campaign management in content, demand generation, email automation, and related areas.
• Develop relationships with partner tech firms for coordinated multi-channel campaigns.
• Collaborate with internal leaders and external stakeholders on projects and initiatives.

Skills

Integrated marketing

Campaign management

Communication skills

Education

Bachelor degree

Job description

An established and growing Accounting Technology firm is looking for a LEAD MARKETING MANAGERto join the team and make an immediate impact by supporting integrated marketing initiatives for successful firm and partner tax products.

The idealLEAD MARKETING MANAGERwill bring 5+ years of experience in SaaS B2B marketing, the ability to juggle multiple priorities, and the desire to work with an industry-changing, fast-paced technology firm.

This is a hybrid role, 4 days are expected in office.

LEAD MARKETING MANAGER RESPONSIBILITIES

• Support key marketing initiatives with proactive cross functional campaign management in content, demand generation, email automation, and additional areas.
• Develop strong relationships with partner tech firms to develop coordinated multi-channel marketing campaigns.
• Collaborate with internal leaders and external stakeholders on relevant projects and initiatives.

LEAD MARKETING MANAGER REQUIREMENTS

• Bachelor degree and 5+ years of SaaS B2B integrated marketing experience.
• Demonstrated experience in managing multiple marketing priorities.
• Excellent verbal and written communication skills.

LEAD MARKETING MANAGER SALARY & BENEFITS

• Competitive base salary.
• Excellent benefits.
• Growth potential.