Lead Marketing Manager: Content & Product

Goodwin Recruiting; Northville (MI); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Excellent benefits

Growth potential

Job summary

Goodwin Recruiting seeks a Lead Marketing Manager, Content & Product to craft and execute product narratives for two key initiatives in a fast-growing SaaS environment. The hybrid role requires 4 in-office days and strong collaboration with demand generation and cross-functional teams.

The ideal candidate has 5+ years of SaaS B2B integrated marketing experience, plus lifecycle and product marketing expertise, with excellent written and verbal communication skills.

Qualifications

• 5+ years of SaaS B2B integrated marketing experience.
• Demonstrated ability to manage multiple marketing priorities.
• Excellent verbal and written communication skills.

Responsibilities

• Own product narratives, brand positioning, and messaging content for two key firm initiatives in collaboration with demand generation and other key teams.
• Collaborate with SMEs in the development of strategy and narrative development.
• Collaborate with internal leaders and external stakeholders on relevant projects and initiatives.

Skills

SaaS Marketing

Lifecycle marketing

Product marketing

Strategic storytelling

Education

Bachelor degree

Job description

An established and growing Accounting Technology firm is looking for a LEAD MARKETING MANAGER, CONTENT & PRODUCTto join the team and make an immediate impact by developing and executing product narratives for two key initiatives at the firm.

The ideal LEAD MARKETING MANAGER, CONTENT & PRODUCTwill bring 5+ years of experience in SaaS B2B marketing with lifecyle and product marketing included, the ability to juggle multiple priorities, and the desire to work with an industry-changing, fast-paced technology firm.

This is a hybrid role, 4 days are expected in office.

LEAD MARKETING MANAGER, CONTENT & PRODUCT RESPONSIBILITIES

• Own product narratives, brand positioning, and messaging content for two key firm initiatives in collaboration with demand generation and other key teams.
• Collaborate with SMEs in the development of strategy and narrative development.
• Collaborate with internal leaders and external stakeholders on relevant projects and initiatives.

LEAD MARKETING MANAGER, CONTENT & REQUIREMENTS

• Bachelor degree and 5+ years of SaaS B2B integrated marketing experience.
• Demonstrated experience in managing multiple marketing priorities.
• Excellent verbal and written communication skills.

LEAD MARKETING MANAGER, CONTENT & SALARY & BENEFITS

• Competitive base salary.
• Excellent benefits.
• Growth potential.

JOB ID: 182560#post