Lead Marketing Manager: Tax Technology

Goodwin Recruiting; Northville (MI); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Competitive base salary

Excellent benefits

Growth potential

Job summary

Goodwin Recruiting seeks a Lead Marketing Manager to drive integrated marketing initiatives for our SaaS B2B offerings within an established accounting technology firm. You will lead cross-functional campaigns, develop content, manage demand generation, and optimize email automation to support partner products.

The ideal candidate has 5+ years in SaaS B2B marketing, excels at juggling priorities, and thrives in a fast-paced environment.

Qualifications

• Bachelor's degree required
• 5+ years SaaS B2B integrated marketing experience
• Excellent verbal and written communication skills

Responsibilities

• Support key marketing initiatives with proactive cross functional campaign management in content, demand generation, email automation, and additional areas.
• Develop relationships with partner tech firms to coordinate multi-channel marketing campaigns.
• Collaborate with internal leaders and external stakeholders on relevant projects and initiatives.

Job description

An established and growing Accounting Technology firm is looking for a LEAD MARKETING MANAGER to join the team and make an immediate impact by supporting integrated marketing initiatives for successful firm and partner tax products.

The ideal LEAD MARKETING MANAGER will bring 5+ years of experience in SaaS B2B marketing, the ability to juggle multiple priorities, and the desire to work with an industry-changing, fast-paced technology firm.

This is a hybrid role, 4 days are expected in office.

LEAD MARKETING MANAGER RESPONSIBILITIES

• Support key marketing initiatives with proactive cross functional campaign management in content, demand generation, email automation, and additional areas.
• Develop strong relationships with partner tech firms to develop coordinated multi-channel marketing campaigns.
• Collaborate with internal leaders and external stakeholders on relevant projects and initiatives.

LEAD MARKETING MANAGER REQUIREMENTS

• Bachelor degree and 5+ years of SaaS B2B integrated marketing experience.
• Demonstrated experience in managing multiple marketing priorities.
• Excellent verbal and written communication skills.

LEAD MARKETING MANAGER SALARY & BENEFITS

• Competitive base salary.
• Excellent benefits.
• Growth potential.