Marketing Director

Carter Murray; Shelton (CT); On-site; USD 120,000 - 180,000; Full time

Job summary

Carter Murray, a growing CPA firm, is seeking a Marketing Director to lead strategy and execution while partnering with senior leadership on growth and business development initiatives.

This hands-on marketer will own integrated campaigns across digital, email, social and content; manage events and marketing automation; and help strengthen the firm's brand and market presence through compelling messaging and results.

Qualifications

• 7+ years of B2B marketing experience.
• Experience in accounting, CPA, or professional services preferred.
• Strong campaign strategy, content development and PM skills.
• Hands-on HubSpot or similar marketing automation experience.
• Experience partnering with senior stakeholders on business development initiatives.
• Previous team leadership or mentorship experience.

Responsibilities

• Develop and execute integrated marketing campaigns across digital, email, social, and content channels.
• Partner with leadership to support business development and client growth.
• Create content and messaging for owners, executives, clients, and prospects.
• Manage hands-on campaign execution in HubSpot.
• Oversee client events, networking programs, and other initiatives.
• Track campaign performance and identify opportunities to improve engagement.
• Lead and mentor marketing team members and coordinate with external partners.

Skills

B2B marketing

Campaign strategy

Content development

Project management

Leadership/mentorship

Business development collaboration

Tools

HubSpot

Job description

A growing CPA firm is looking for a Marketing Director to lead marketing strategy and execution while partnering closely with senior leadership on growth and business development initiatives.

This is an ideal opportunity for a creative, hands-on marketer who enjoys owning initiatives from strategy through execution. The role will oversee integrated campaigns, content, digital marketing, events, and marketing automation while helping strengthen the firm's brand and market presence.

Key Responsibilities

• Develop and execute integrated marketing campaigns across digital, email, social, content, and other channels
• Partner with leadership to support business development, client acquisition, and growth initiatives
• Create compelling content and messaging for business owners, executives, clients, and prospects
• Manage hands-on campaign execution within HubSpot
• Oversee client events, networking programs, and other marketing initiatives
• Track campaign performance and identify opportunities to improve engagement and results
• Lead and mentor marketing team members and coordinate with external partners

Ideal Background

• 7+ years of B2B marketing experience
• Experience within accounting, CPA, professional services, or a similar environment strongly preferred
• Strong campaign strategy, content development, and project management skills
• Hands-on experience with HubSpot or a similar marketing automation platform
• Experience partnering with senior stakeholders on business development initiatives
• Previous team leadership or mentorship experience