Principal Product Marketing Manager, Category Creation & Strategic Positioning

Apollo GraphQL; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a Principal Product Marketing Manager to lead the narrative around API orchestration. This remote role offers the chance to shape a new market conversation and position the company as a leader in the API space. You will craft compelling messaging, drive strategic launches, and collaborate across teams to ensure alignment. If you have a passion for storytelling and a knack for technical communication, this opportunity is perfect for you. Join a dynamic team dedicated to innovation and make a significant impact in the tech landscape.

Benefits

Equity options

Medical plans

Dental benefits

Vision benefits

Qualifications

• 5-7+ years of experience in product marketing in B2B tech.
• Strong ability to communicate with technical and non-technical audiences.

Responsibilities

• Develop and own Apollo’s API orchestration narrative.
• Drive strategic launches and shape market conversations.

Skills

Product Marketing

B2B Technology

Category Creation

Market Narrative Building

Technical Communication

Cross-Functional Collaboration

Content Creation

Market Monitoring

Job description

Principal Product Marketing Manager, Category Creation & Strategic Positioning

United States (remote)

Overview

Are you a strategic Product Marketer who gets energized by big, bold storytelling? Do you love the challenge of shaping new categories, building market narratives from scratch, and helping the world understand why it matters?

If you're excited by the idea of putting a category-defining company at the center of a new conversation around API orchestration, we’d love to connect.

Apollo GraphQL already owns the GraphQL category. With over 750 million downloads, we’ve become essential infrastructure for teams building modern APIs. Now, we’re expanding our reach and leading the creation of a broader, more inclusive category - API orchestration - that resonates with a much wider audience, including teams who’ve never touched GraphQL.

This is a unique opportunity to help reposition a category-defining company and put Apollo at the center of a critical new market conversation. You’ll lead the messaging, narrative, and strategy that defines API orchestration, helping internal teams align around it and external audiences believe in it.

A great outcome for this role is simple but ambitious: A year from now, the market is talking about API orchestration, and they’re talking about Apollo in the same breath.

What you'll do

• Develop and Own Apollo’s API orchestration story. Define what this category is, why it matters, and how Apollo leads it. Build foundational messaging that helps internal teams align and gives external audiences something to rally around.
• Craft compelling positioning. Connect the dots between Apollo’s capabilities and the real challenges developers and platform teams face in modern API environments.
• Drive strategic launches. Create PRFAQs and narratives that tie new features to the bigger story we’re telling in the market.
• Shape the market conversation. Write and ghostwrite content - blogs, white papers, executive keynotes - that credibly puts Apollo at the center of modern API strategy, distributed architecture, and trends like Agentic AI.
• Support AR and PR. Partner with our comms team to prepare for analyst briefings, press conversations, and influencer moments that reinforce our category leadership.
• Partner across GTM. Collaborate closely with Product, Sales, and Demand Gen to ensure messaging consistency, enablement success, and integrated campaign execution. Partner with our technical Field readiness and Enablement teams to ensure we are translating our positioning into content that supports sales - battle cards, narratives, and high-impact collateral for both sales-led and product-led growth motions.
• Stay close to the market. Monitor competitive trends, industry language, and evolving needs to keep our story sharp and differentiated.

Who you are

• You have 5–7+ years of experience in product marketing, with a strong track record in B2B technology.
• You’re a category creator or repositioner - you’ve helped define new markets or shifted the perception of a product in a competitive landscape.
• You have deep empathy for technical audiences (engineering leaders, platform teams) and can communicate clearly to both technical and non-technical stakeholders.
• You’ve marketed to technology decision-makers like CTOs, Heads of Engineering, Heads of Platform, or Heads of AI/Data.
• You know how to take a complex, technical idea and turn it into a crisp, value-driven message that people get.
• You write with precision and persuasion. Whether it’s a customer-facing blog, an analyst-facing brief, or an exec-facing script—you can flex tone and depth as needed.
• You’re strategic but scrappy - able to zoom out to big-picture category thinking and zoom in to execute on messaging and content with excellence.
• You’ve led cross-functional GTM work across Product, Sales, and Demand Gen, and know how to build alignment.
• You have experience working in a high-growth startup environment, and you're energized by a fast-paced setting and love creating structure, messaging, and programs from scratch. You thrive in ambiguity, balancing competing priorities and fast iteration. You’re hands-on, curious, and accountable for outcomes.

Nice to have

• Experience in the API Infrastructure space, GraphQL ecosystem, or other developer-forward platforms.
• Experience enabling sales for both PLG and SLG motions.
• Experience building messaging that speaks to both technical and business stakeholders.

Additional info

Location: This is a remote position that can be done from anywhere in the US.

Equal Opportunity: Apollo is proud to be an equal-opportunity workplace dedicated to pursuing and hiring a talented and diverse workforce.

Privacy: California residents applying for positions at Apollo can see our privacy policy here .

E-Verify: Apollo is an E-Verify employer and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit E-Verify.

Salary range

At Apollo, we strive to provide competitive, market-informed compensation whilst ensuring consistency within the team in each country. We make hiring decisions based on your skills, experience, and our overall assessment of what we learned during the hiring process.

In addition to the U.S. base salary range, we also provide equity and benefits. Apollo offers all U.S. employees a choice of 3 Anthem Blue Cross medical plans and California residents can also choose from an additional 2 Kaiser medical plans. Dental and Vision benefits are provided by Sun Life Financial.