Retention Marketing Lead: End-to-End GTM & Adoption

Strava, Inc.; San Francisco, Northern (CA, KY); Hybrid; USD 140,000 - 180,000; Full time

Job summary

Strava, Inc. is seeking a role focused on growth, lifecycle, and product marketing to bridge PMM and Lifecycle Marketing, driving end-to-end GTM launches and experiments.

You’ll own briefs, build audiences with MarTech, and run campaigns across Iterable, Braze, and Kevel from day one. You’ll work hands-on to run launches, shape the playbook, and collaborate with data, PMM, and lifecycle teams to maximize subscription value and activation.

Qualifications

• 4–6 years in growth, lifecycle, or product marketing; able to shape briefs with PMM and integrate GTMs into lifecycle programs.
• Proven track record of designing and running experiments with clear success metrics.
• Excellent project management; manage multiple launches end to end with cross-functional alignment.
• Experience partnering with data or engineering to translate briefs into target audiences.
• Builder mindset; eager to set up from scratch and improve launch-by-launch.
• Hands-on experience building and QAing campaigns in Iterable, Braze, or Kevel.
• Familiarity with subscription or freemium business models is a plus.

Responsibilities

• Represent Retention in GTM alignment forums across PMM, MarTech, and Data; define success metrics for launches.
• Drive the GTM channel strategy and end-to-end experimentation plan; align dates and creative, review first-round assets.
• Translate briefs into targetable audience lists with MarTech to size launches accurately.
• Design and run incremental A/B tests on GTM campaigns; map results to learning agendas.
• Meet lifecycle marketers regularly to surface GTM opportunities and route them into programs.
• Bridge Product, Engineering, PMM, and MarTech tooling to enable data in comms systems and launch campaigns.
• Apply PMM tiering to run launches consistently and benchmark results for future scope.
• Support seasonal and brand campaigns with owned-channel strategy and execution.

Skills

Growth marketing

Lifecycle marketing

Product marketing

Experiment design

Project management

Data collaboration

Campaign building

Tools

Iterable

Braze

Kevel

Job description

Strava, Inc. is seeking a role focused on growth, lifecycle, and product marketing to bridge PMM and Lifecycle Marketing, driving end-to-end GTM launches and experiments.

You’ll own briefs, build audiences with MarTech, and run campaigns across Iterable, Braze, and Kevel from day one. You’ll work hands-on to run launches, shape the playbook, and collaborate with data, PMM, and lifecycle teams to maximize subscription value and activation.