Strategic Marketing Analytics Lead

Strava; Kansas City (MO); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Flexible hybrid work model

Inclusive workplace

Job summary

Strava is seeking a Lead Marketing Analyst to join the Marketing Analytics team in Kansas City. This role focuses on measuring marketing performance and driving data-informed decisions. The ideal candidate has over 5 years of experience in analytics supporting growth marketing, expertise in SQL, and proficiency with various quantitative programming tools. Offering a flexible hybrid work model, Strava values inclusiveness and is committed to accommodating individuals with disabilities.

Qualifications

• 5+ years of analytics experience supporting growth marketing teams.
• Experience in performance measurement across social media platforms.
• Ability to define key metrics that reflect user behavior.
• Deep expertise in brand measurement methodologies.

Responsibilities

• Own brand media measurement planning aligned with marketing OKRs.
• Deliver data-driven media performance reviews for business decisions.
• Create and manage data pipelines for analytical reporting.

Skills

Analytical rigor

Data-driven storytelling

Collaboration

Quantitative analysis

SQL proficiency

Python programming

Tools

Tableau

ETL workflows

Job description

Strava is seeking a Lead Marketing Analyst to join the Marketing Analytics team in Kansas City. This role focuses on measuring marketing performance and driving data-informed decisions. The ideal candidate has over 5 years of experience in analytics supporting growth marketing, expertise in SQL, and proficiency with various quantitative programming tools. Offering a flexible hybrid work model, Strava values inclusiveness and is committed to accommodating individuals with disabilities.