Retention Marketing Lead: Drive Feature Adoption & Growth

Socket.dev; San Francisco (CA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Strava is seeking a hands‑on Growth & Lifecycle Marketing professional to bridge Product Marketing and Lifecycle Marketing, owning GTM launches from briefs to post‑campaign analysis. You’ll design experiments, size audiences with data partners, and drive campaigns end‑to‑end in our martech stack.

You’ll collaborate with PMM, Data, and MarTech to build scalable programs, while shaping the first working version of the playbook.

Qualifications

• 4–6 years hands‑on experience across growth, lifecycle, or product marketing.
• Experience designing and running experiments with defined success metrics.
• Excellent project management across multiple launches end to end.
• Experience partnering with data or engineering teams to translate briefs into targetable audiences.
• Hands‑on experience building and QAing campaigns in marketing automation platforms (Iterable, Braze, Kevel).
• Familiarity with subscription or freemium business models is a plus.

Responsibilities

• Represent Retention in ongoing GTM alignment forums across PMM, MarTech, and Data, defining success metrics before launches.
• Drive end‑to‑end GTM channel strategy and experimentation plans, align stakeholders, confirm dates, review creative, manage handover and post‑campaign analysis.
• Translate GTM briefs into targetable audiences with MarTech to close data gaps for PMM sizing.
• Design and run incremental A/B tests on GTM campaigns, define success metrics and map results to learning agendas.
• Meet with lifecycle marketers to surface GTM opportunities within quarterly goals and hand off higher‑tier programs as needed.
• Bridge Product Engineering, PMM, and MarTech tooling to enable data into comms systems and launch campaigns in martech stack.
• Apply PMM tiering to run launches consistently and log results against benchmarks for future scoping.
• Support seasonal and brand campaigns with owned‑channel strategy and execution.

Skills

Growth Marketing

Lifecycle Marketing

Experiment Design

Project Management

Data Collaboration

Marketing Automation

Job description

Strava is seeking a hands‑on Growth & Lifecycle Marketing professional to bridge Product Marketing and Lifecycle Marketing, owning GTM launches from briefs to post‑campaign analysis. You’ll design experiments, size audiences with data partners, and drive campaigns end‑to‑end in our martech stack.

You’ll collaborate with PMM, Data, and MarTech to build scalable programs, while shaping the first working version of the playbook.