Lead Marketing Analyst

Social Discovery Group; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote work opportunity

7 wellness days per year

Referral bonuses up to $5000

Professional training & international-

Job summary

Social Discovery Group is seeking a Marketing Analytics Lead to own analytics processes, dashboards, and data quality. You will monitor performance metrics, conduct root-cause analysis, and design experiments including A/B tests.

Build predictive models for attribution, forecasting, and segmentation to drive business growth. You will automate workflows, implement best practices, and collaborate across teams in a remote setting.

Qualifications

• Degree in a technical, mathematical or economics-related field.
• Strong proficiency in SQL.
• Advanced Google Sheets skills including pivot tables.
• Strong knowledge of statistics and A/B testing methodologies.
• Hands-on experience in marketing analytics and predictive modeling.
• English proficiency at B2 level or higher.

Responsibilities

• Own marketing analytics processes, reporting frameworks, dashboards, and data quality standards
• Monitor key marketing and business performance metrics and conduct root cause analysis
• Design, prioritize, and evaluate marketing experiments and A/B tests
• Develop and maintain analytical and predictive models for attribution, forecasting, and segmentation
• Drive continuous improvement by automating analytical workflows and implementing best practices

Skills

SQL

Google Sheets

Statistics

A/B testing

Marketing analytics

Education

Quantitative field degree

Tools

Python

R

Job description

Responsibilities

• Own marketing analytics processes, reporting frameworks, dashboards, and data quality standards
• Monitor key marketing and business performance metrics and conduct root cause analysis
• Design, prioritize, and evaluate marketing experiments and A/B tests
• Develop and maintain analytical and predictive models for attribution, forecasting, and segmentation
• Drive continuous improvement by automating analytical workflows and implementing best practices

Requirements

• Higher education in a technical, mathematical, or economics-related field
• Strong proficiency in SQL
• Advanced Google Sheets skills including pivot tables
• Strong knowledge of statistics and A/B testing methodologies
• Hands-on experience in marketing analytics and predictive modeling
• English proficiency at B2 level or higher

Preferred Qualifications

• Experience with Python or R for data analysis
• Experience building automated reporting and analytics workflows
• Experience with marketing experimentation frameworks and incrementality measurement
• Experience with attribution models and advertising platforms like Google Ads or Meta Ads

Benefits

• Remote work opportunity
• 7 wellness days per year
• Referral bonuses up to $5000
• Full payment for professional training and international conferences
• Corporate discount for English lessons
• Health benefits up to $1000 gross per year
• Workplace equipment reimbursement up to $1000 gross every 3 years
• Internal gamified gratitude system

About the Company

Social Discovery Group (SDG) is a group of social discovery companies solving problems of loneliness and disconnection through social entertainment platforms that redefine how people interact globally.