Accountabilities
You will own the reporting and analytical frameworks that support marketing decisions, channel optimization, and business planning. Your responsibilities will include:
- Build, maintain, and improve Sigma dashboards and reporting tools used by Marketing, Finance, and leadership to monitor business performance.
- Own marketing measurement and attribution across Paid Search, Paid Social, Display, and Affiliate/Partner channels.
- Analyze channel and partner economics, including cost per acquisition (CPA), marketing efficiency ratio (MER), spending, conversion performance, and payout structures such as revenue share and cost per lead.
- Write, maintain, and optimize SQL queries against the Snowflake data warehouse, creating reliable, integrated datasets across marketing spend, leads, and enrollments.
- Translate ambiguous business questions into structured analyses, delivering clear, evidence-based conclusions and actionable recommendations.
- Collaborate with Marketing, Finance/FP&A, and Data Engineering to source, validate, document, and govern data.
- Prepare executive-ready reports and presentations featuring explicit figures, meaningful insights, and practical recommendations.
- Mentor analysts on analytical methodology, data rigor, and effective communication of findings.
- Support business planning and performance evaluation through forecasting, scenario analysis, and contribution-margin insights where needed.
Requirements
The ideal candidate combines strong technical analytics capabilities with a deep understanding of performance marketing and the ability to communicate insights to business leaders. You should bring:
- At least 6 years of experience in marketing analytics, data analysis, or another quantitative role.
- A bachelor's degree in a STEM field or another quantitative discipline preferred.
- Hands-on experience with at least one paid or partner marketing channel, such as Paid Search, Paid Social, Display, or Affiliate.
- Strong SQL skills and experience working with cloud data warehouses; Snowflake experience is preferred.
- Experience developing dashboards and reporting using Sigma BI or comparable platforms such as Tableau, Looker, or Power BI.
- Advanced Excel skills and the ability to work confidently with complex datasets.
- A solid understanding of marketing measurement concepts, including attribution windows, CPA, and MER.
- Strong written and verbal communication skills, including the ability to explain analytical findings to non-technical stakeholders and executive audiences.
- A self-directed working style, with strong ownership, accountability, and the ability to manage multiple priorities.
- The ability to work effectively in a fast-paced, high-volume environment, navigate multiple systems, and remain professional during challenging discussions.
- Openness to constructive feedback, consistent performance, and reliable attendance in a full-time role.
Additional experience and knowledge that would be advantageous include:
- Experience in financial services or another regulated industry.
- A background in lead generation or performance marketing.
- Experience presenting findings to executive stakeholders or Senior Leadership Teams.
- Knowledge of revenue and contribution-margin forecasting, FP&A-style modeling, sensitivity analysis, elasticity, and scenario modeling.
- Experience with cohort analysis and lead-maturity or time-boxing methods for evaluating delayed conversions across extended conversion windows.
- Familiarity with partner and affiliate platforms such as Tune, PartnerStack, or HubSpot.
- Working knowledge of Jira, Confluence, and Salesforce.
Benefits
- Annual salary: $124,500–$143,000, with individual compensation determined by work location, relevant skills, experience, education, and training.
- Generous medical, dental, and vision coverage.
- 401(k) retirement plan with company match.
- Paid holidays, volunteer time off, sick days, and vacation.
- 12 weeks of paid parental leave.
- Pre-tax transit benefits.
- Life insurance at no cost.
- Additional voluntary benefits options.
- Discounted ASPCA pet health insurance.
- Wellness incentive program.
- Employee mentorship and leadership development programs.
- A team-oriented environment focused on employee growth and professional development.
- Certified Great Place to Work® employer.
- Remote work opportunity.