Lead Management Product Owner: Growth & Performance

Usg; Chicago (IL); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Medical insurance

401(k) plan with company match

Pension plan

Paid time off & holidays

Job summary

USG, a Chicago-based building products leader, seeks a Manager to own lead management and performance marketing programs across USG, CGC, and LATAM. You will define the lifecycle, drive Salesforce Lead Management and Marketing Cloud adoption, and align with Marketing, Sales, Digital, Analytics, and IT to optimize funnel performance.

Responsibilities include strategy governance, data-driven demand plans, and executive KPI reporting.

Qualifications

• Bachelor's degree required in marketing or analytics or related field.
• 8+ years in B2B lead management, demand generation, or performance marketing.
• Experience with Salesforce and marketing automation platforms.

Responsibilities

• Own the lead management strategy, operating model, and governance.
• Define lifecycle stages: capture, qualification, routing, nurture, handoff, and recycle.
• Drive adoption of Salesforce Lead Management and Marketing Cloud.
• Develop data-driven demand plans and measurement frameworks.
• Create executive dashboards and KPI reporting.

Skills

Lead management

Performance marketing

Salesforce

Marketing Cloud

Analytics

Cross-functional leadership

Executive dashboards

Education

Bachelor's degree in Marketing, Business Administration, Analytics, Economics, Data Science, or related discipline

Tools

Salesforce CRM

Salesforce Marketing Cloud

Adobe Analytics

GA4

Power BI

Tableau

Job description

USG, a Chicago-based building products leader, seeks a Manager to own lead management and performance marketing programs across USG, CGC, and LATAM. You will define the lifecycle, drive Salesforce Lead Management and Marketing Cloud adoption, and align with Marketing, Sales, Digital, Analytics, and IT to optimize funnel performance.

Responsibilities include strategy governance, data-driven demand plans, and executive KPI reporting.