Lead - Integrated, Multi‑Product Marketing Planning.

AT&T; Dallas (TX); On-site; USD 143,800 - 215,800; Full time

Benefits offered by this job

401K

Paid Time Off and Holidays

Paid Caregiver Leave

Employee Assistance Programs (EAP)

Employee discounts up to 50% off

Job summary

AT&T is seeking a Marketing Lead in Dallas, TX, to drive integrated multi-product marketing planning. The role involves optimizing marketing investment effectiveness, guiding budget processes, and building relationships across teams. A background in business management or analytics with 5+ years of experience is required. This position offers a competitive salary between $143,800 - $215,800 annually with generous benefits including paid time off, 401K, and employee discounts.

Qualifications

• Experience in business management, ecommerce, or financial planning for multi‑channel marketing programs.
• Strong cross collaboration skills with internal and external stakeholders.
• 5+ years of related experience.

Responsibilities

• Identify gaps and recommend data-driven adjustments across Business Unit marketing plans.
• Guide integrated planning and budgeting processes.
• Monitor marketing spend and performance against forecasts.
• Build and maintain strong relationships across teams.

Skills

Business management

Ecommerce

Analytics

Financial planning

Cross collaboration

Project management

Education

Bachelor’s degree (BS/BA)

Advanced degree

Job description

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

Integrated, Multi-Product Marketing Planning

Responsibilities

• Identify gaps, risks, and opportunities across Business Unit marketing plans and recommend data‑driven adjustments to improve outcomes.
• Guide integrated planning and budgeting processes to ensure consistency, clarity, and efficiency across the Marketing organization.
• Drive continuous improvement of integrated marketing planning capabilities, tools, and workflows.
• Monitor marketing spend and performance against forecasts and develop holistic weekly reporting for Marketing and cross‑functional leadership.
• Evaluate performance trends, business conditions, and forecast changes to recommend and implement budget adjustments.
• Assess and optimize marketing investment effectiveness to maximize return, efficiency, and alignment with business goals.
• Build and maintain strong working relationships across Marketing, Finance, Product, and Business Unit teams.
• Serve as a trusted strategic partner by providing insights, guidance, and decision support throughout planning and execution.
• Facilitate cross‑team alignment to ensure coordinated marketing efforts in support of shared revenue and growth objectives.

Qualifications

• Experience in business management, ecommerce, economics, analytics, or financial planning for complex, multi‑channel marketing programs, with an emphasis on strategic oversight, risk mitigation, and executive‑level reporting in the telecommunications or technology industry.
• Comfortable working in ambiguous environments with an ability to create structure and process, building something from nothing.
• Highly motivated and strong self‑starting.
• Strong cross collaboration skills with experience partnering with various internal and external stakeholders.
• Superb efficiency and quality under tight deadlines – set and meet tight deliverables for multiple simultaneous projects while assuring accuracy and consistency in deliverables.
• Bachelor’s degree (BS/BA) or advanced degree desired.
• 5+ years of related experience.

Our Marketing Lead, Planning and Analytics earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Joining our team comes with amazing perks and benefits:

• 401K
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Equal Opportunity Statement