Lead Growth Marketer (Monetization & AI)

Alignable; Boston (MA); Presencial; USD 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Dental, vision, mental health & life

401k program

Remote company

Work from home stipend

Unlimited time off

Descripción de la vacante

Alignable, Inc. is seeking a senior contributor to drive free-to-paid upgrades using product usage data and experiments. You will own the upgrade path, build offers, and run tests with AI tooling, working closely with Activation, Retention, Product, Engineering, and Data to push revenue growth.

Your work centers on uncovering ready-to-buy moments, validating hypotheses, and delivering measurable upgrade improvements while collaborating on product and pricing strategy.

Formación

• 5 to 8 years in growth, conversion, lifecycle, or product-led growth.
• Own free-to-paid upgrades with measurable results and revenue impact.
• Experience with subscription or freemium models and paying users.

Responsabilidades

• Spot ready-to-buy moments in product usage data and build offers, prompts, and paths that turn them into upgrades.
• Map the path from activated to paid, addressing real-world frictions and data signals.
• Define where Allie conversations should lead to an upgrade and work with the product to enable it.
• Partner with Product and Engineering to build Allie for upgrades and test higher-value experiences.
• Run experiments to drive upgrades, measure impact, and report to leadership.
• Provide evidence for pricing and packaging decisions, influencing leadership direction.

Conocimientos

Growth & conversion

Data-driven

Experiment design

AI tooling

Subscription experience

Herramientas

AI coding tools

Descripción del empleo

• Our activation team gets new members started. Our retention team keeps paying members around. This role owns the middle: free members who are active, getting value, and not paying yet. Your job is to spot who's ready and give them a reason to say yes
• This role is a senior individual contributor. You do the work yourself. Pull the data, form the hypothesis, build the test, read the result, tell the team what happened. Nobody hands you a test plan. You'll have one upgrade target that is yours, and you'll work closely with Activation, Retention, Product, Engineering, and Data to make it all happen
• This is closer to growth engineering than traditional marketing. The tools we have will get you a long way. Where they don't, you'll build what's missing, with an engineer or with AI
• Active member conversion
• Free to paid conversion for active members in the segments you target, against an upgrade target and a known baseline
• Finding the ready-to-buy moments in product usage data, and building the offers, prompts, and paths that turn them into upgrades
• Mapping the path from activated to paid, messy real-world details included, and fixing where it breaks
• Allie as a conversion channel
• Defining where Allie conversations with free members should lead to an upgrade, in the app and in the Allie experience
• Partnering with Product on the free version of Allie so it's built to convert from day one
• Product and Engineering build Allie. You make sure Allie drives upgrades
• What's free and what's worth paying for
• Figuring out which features drive upgrades and which belong in the free plan
• Testing offers, paywall moments, and the story about why paying is worth it
• Bringing the evidence to pricing and packaging decisions, which get made with leadership
• Tests are how you get there. Upgrades and revenue are how we keep score
• What success looks like:
• First 30 days: your first tests are live and at least one target segment is moving against its baseline
• By month 3: upgrade rates in your target segments are clearly up, and you can show your work caused it
• By month 6: upgrade rates in your target segments are multiples of where they started. Allie is a proven upgrade channel for free members. The people you converted are still paying 90 days later

Benefits

• Health insurance
• Dental, vision, mental health & life insurance
• Opt-in short & long-term disability solutions
• Unlimited time off
• Minimum 2 weeks (back to back) PTO taken each year
• Paid parental leave for birthing & non-birthing parents
• Flexible working
• 401k program
• Professional development compensation
• Remote company
• Access to remote office spaces, e.g. WeWork
• Work from home stipend

You get restless when a number sits flat. You don't judge a week by what shipped. You judge it by whether more people paid. When you're behind, you dig in, find another angle, and keep going until it movesAI in how you work every day: analysis, writing, building, testing5 to 8 years in growth, conversion, lifecycle, or product-led growthPersonal ownership of a free to paid, trial to paid, or upsell lift, with the numbers to back it upYou can tailor a message to a specific audience and make paying feel like the obvious next stepFluency with product usage data. You turn what you find into testable hypothesesYou run on your own. Give you a target and the context, and you'll figure out the first moveComfort shipping experiments. You prototype with AI coding tools and work closely with engineers to get changes into productionExperience at a subscription or freemium company where users upgrade on their ownA history of being held to a revenue or conversion target, including at least one time you were behind and closed the gapStartup experience, or something you built from scratchSmall business customers and imperfect, real-world dataPerformance marketing, paid acquisition, or social targeting