Growth Marketing Lead

Alchemy; United States; On-site; USD 180,000 - 240,000; Full time

Job summary

Alchemy is seeking a senior Growth leader to own the full-funnel growth motion across self-serve and enterprise channels. You will set data-backed channel strategies, optimize ROI, and partner with Product, Sales, and Marketing to scale new signals and channels.

You will build and lead a growth team, evaluate tool stacks and agencies, and drive cross-functional execution in a fast-paced startup environment focused on developer audiences.

Qualifications

• 8+ years in growth or performance marketing at a B2B company with a developer-focused audience and both self-serve and enterprise motions.
• Ability to own full-funnel measurement: connecting top-of-funnel spend to signups to pipeline.
• Experience ranking and reallocating spend across channels based on ROI.

Responsibilities

• Own full-funnel visibility for Alchemy’s growth motion, from self-serve signup through the enterprise sales flow.
• Set the channel investment strategy each half: defend with data.
• Own and re-rank channel ROI, paid search, paid social, SEO, AEO, lifecycle/email, website, ecosystem/partner channels.
• Evaluate and evolve tool stack and agencies; decide what to keep, renegotiate, or replace.
• Identify, pitch, and test new channels and signals; scope and delegate ownership.
• Build and lead a team over time and open headcount as needed.
• Represent growth and channel performance in marketing planning cycles with data-driven rationale.

Skills

Full-funnel growth strategy

Channel ROI optimization

Growth marketing (B2B, developer focus

Data-driven decision making

Agency/vendor management

Startup growth leadership

Cross-functional collaboration

New channel testing

Product-led growth signals

API-first/infrastructure product

Team building and people leadership

ROI-based spend allocation

AI-powered growth familiarity

Crypto/Web3 marketing experience

Job description

• Own full-funnel visibility for Alchemy’s growth motion, from self-serve signup through the enterprise sales flow, including the quality of leads reaching the sales team, so the company can see how every channel performs end to end
• Set the channel investment strategy each half: given current resourcing and goals, decide where marketing dollars and efforts go, and defend that call with data
• Own and continuously re-rank channel ROI, paid search, paid social, SEO, AEO, lifecycle/email, website, ecosystem/partner-driven channels, and any new channel you stand up, identifying the highest-ROI area each cycle and reallocating toward it
• Evaluate and evolve the existing tool stack and agencies: keep, renegotiate, or replace based on what’s actually driving signups and pipeline
• Identify, pitch, and test new channels and signals, including product-led growth signals you pick up working with Product, as Alchemy’s audience and the industry evolve, then scope and delegate what you find to the right owner: a product marketer, an ecosystem marketing manager, an agency, or your own hire
• Build and lead a team over time: propose and open headcount as the highest-ROI areas demand dedicated ownership, and directly manage the specialists and agencies you bring on
• Represent growth and channel performance in the twice-yearly marketing planning cycle and retro, as a primary voice in where the company focuses its tactics next half, backed by your own data

Benefits

• Health, dental and vision insurance
• HSA
• Flexible time off
• Group meals
• 401k plan
• Company retreats
• Conferences and events
• Gym membership
• Commuting benefits
• Relocation bonus
• Paid parental leave
• Home office stipend

• Ability to be in office in SF or NYC 3x a week
• Strong cross-functional operator: able to work with Product on in-product growth signals, with Sales/SDR on lead quality and funnel handoff, and with Product Marketing and Ecosystem Marketing on execution you delegate out
• Comfortable identifying, testing, and standing up entirely new channels rather than only running the established playbook
• Familiarity with AI-powered or AI-assisted growth initiatives
• 8+ years in growth or performance marketing at a B2B company with a developer-focused audience and both self-serve and enterprise motions
• Experience evaluating and managing agency relationships and a marketing tool stack, with the judgment to know what to keep versus replace
• Efficiency-obsessed: instinctively pressure-tests where a dollar or a headcount is going before committing to it
• Track record of owning full-funnel measurement: connecting top-of-funnel spend to signups to pipeline, and using that to make investment calls, not just channel-level reporting
• Proven ability to rank and reallocate spend + efforts across channels based on ROI, and to kill or scale channels based on evidence
• Experience in crypto/Web3 or blockchain infrastructure marketing
• Startup experience building a growth function from 0 to 1, standing up measurement and channel testing where little existed, not just optimizing an established program
• Experience marketing an API-first or infrastructure product
• Has built and led a team, or is ready to hire and manage one as the highest-ROI areas justify dedicated headcount