Lead Growth Analyst, Paid Search

Realtor.com; Austin (TX); Hybrid; USD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a strategic Lead Growth Analyst in Paid Search to drive customer acquisition and optimize high-impact campaigns. This role involves managing substantial SEM budgets, developing data-driven strategies, and collaborating with cross-functional teams to enhance performance. The ideal candidate will have extensive experience in SEM analytics, proficiency in tools like Google Ads and SQL, and a passion for data-driven decision-making. Join a dynamic team dedicated to empowering individuals in their home-buying journey, and make a significant impact in a fast-paced environment.

Qualifications

• 6+ years of SEM analytics experience in a performance-driven environment.
• Advanced skills in Google Ads reporting and Microsoft Ads reporting.
• Ability to translate complex data into actionable insights.

Responsibilities

• Lead data-driven growth initiatives and optimization projects.
• Analyze campaign performance to identify trends and scaling opportunities.
• Collaborate with product and analytics teams to optimize landing experiences.

Skills

Search Engine Marketing

Data Analysis

Google Ads

SQL

Excel

A/B Testing

Attribution Modeling

Bidding Strategies

Education

Bachelor's degree in Statistics

Bachelor's degree in Mathematics

Bachelor's degree in Economics

Bachelor's degree in Business Analytics

Bachelor's degree in Marketing Analytics

Tools

Google Analytics

Microsoft Ads

Looker

Tableau

Power BI

Job description

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.

Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.

Are you a Search Engine Marketing expert? Are you looking to drive scalable and efficient customer acquisition? If you want to expand your professional goals at Realtor.com, this is the role for you. Join us as our newest Lead Growth Analyst, Paid Search and continue to Love Your Career at Realtor.com,

Realtor.com helps millions of people find their next home, and we’re looking for a strategic Lead Growth Analyst, Paid Searchto drive scalable and efficient customer acquisition. In this role, you will lead strategy, execution, and optimization across multiple lines of business, shaping high-impact search campaigns that drive growth and engagement. You’ll be responsible for managing large-scale budgets, developing data-driven bidding strategies, and identifying opportunities to improve conversion rates. Working cross-functionally with product, analytics, and creative teams, you’ll leverage automation, testing, and deep performance analysis to maximize ROAS and drive continuous growth. If you thrive in a fast-paced, results-oriented environment and have a passion for search marketing, we’d love to hear from you.

Top reasons to apply:

• Own and scale multi-million dollar campaigns – Take the reins on $10M+ annual SEM budgets across multiple lines of business to drive strategy for high-growth campaigns
• Lead high-impact optimization initiatives – Spearhead new automation, bidding strategies, and A/B testing frameworks to unlock growth, improve efficiency, and set the standard for SEM excellence.
• Collaborate and make a measurable impact – Partner with product, analytics, and creative teams to shape the future of SEM, optimize landing experiences, and turn data into real business wins.

What you’ll do:

Strategy and Project Leadership

• Lead data driven growth initiatives and optimization projects, ensuring clear objectives, milestones, and measurable outcomes.
• Build structured project plans for testing, data analysis, and optimization efforts, ensuring timely execution and delivery of insights.
• Proactively identify gaps, risks, and new opportunities through data analysis and market research, informing future strategy roadmaps.

Performance Analytics & Optimization

• Analyze campaign performance at granular levels (keyword, audience, geo, device) to identify trends, inefficiencies, and scaling opportunities.
• Develop models to evaluate bid strategies (tROAS, tCPA) and recommend optimizations to improve cost efficiency and lead quality.
• Conduct cohort analyses and down-funnel impact assessments to measure true campaign ROI and LTV contributions.
• Drive structured A/B testing frameworks across bidding, targeting, and ad copy to validate hypotheses and improve campaign performance.

Cross-Functional Partnership

• Collaborate closely with product, engineering, and analytics stakeholders to align on data sources, event tagging, and testing methodology.
• Partner with SEM Account Managers to deliver insight-driven recommendations to improve campaign efficiency and growth.
• Inform creative testing plans by identifying high-impact messaging and audience segments through data analysis.

What you’ll bring:

• Bachelor’s degree in a quantitative field (e.g., Statistics, Mathematics, Economics, Business Analytics, Marketing Analytics).
• 6+ years of SEM analytics experience in a performance-driven environment (agency or in-house).
• Advanced skills in Google Ads reporting, Google Analytics, and Microsoft Ads reporting environments.
• Proficient in SQL and Excel for data extraction, manipulation, and analysis.
• Experience with visualization tools (Looker, Tableau, Power BI, or similar) preferred.
• Deep understanding of attribution modeling, bidding algorithms (tROAS, tCPA), and paid search auction mechanics.
• Ability to translate complex data into actionable business insights for non-technical audiences.
• Highly detail-oriented, analytical, and intellectually curious.

Do the best work of your life at Realtor.com

Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. People are our foundation—the core that drives us passionately forward. At Realtor.com, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.

Diversity is important to us, therefore, Realtor.com is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com will provide reasonable accommodations for otherwise qualified disabled individuals.

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