Lead Generation Specialist - New York

Unilever; Englewood Cliffs (NJ); On-site; USD 58,700 - 86,280; Full time

Benefits offered by this job

Competitive pay range

Bonus eligibility

Comprehensive benefits

Job summary

Unilever is seeking a Lead Generation Specialist to drive growth in the Foodservice sector. This role involves creating contacts, developing strategies, and engaging with clients to enhance market presence. Candidates should have 2-3 years of relevant experience and a proven sales track record.

Qualifications

• 2-3 years of experience, preferably in Foodservice.
• Proven sales track record in Foodservice.
• Skills in digital and data analysis.

Responsibilities

• Creating new contacts with targeted accounts.
• Developing collaborative planning with Territory Managers.
• Following marketing action plans to contact leads.

Skills

Sales

Digital Analysis

Data Analysis

Tools

Salesforce

Excel

Power BI

MS Office

Job description

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About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our collaborative and flexible working environment. Our organizational ambition centers around creating workplaces that foster equity, diversity, inclusion, and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead will equip you with the tools you need to shape your own future.

About Food Solutions (UFS)

Join UFS to act like a founder, be part of a winning team, accelerate your growth, stay ahead of the curve, and enjoy the journey. Unilever Food Solutions (UFS) is the 2nd largest Business Unit of Unilever, a global leader in Food Service operating in over 76 countries with approximately 4000 employees. Our purpose is to free chefs to love what they do.

We have a bold strategy for 2030 focused on growth, innovation, and industry leadership, especially in AI-powered customer experience. We foster a culture of caring, entrepreneurship, speed, and trust, investing heavily in skills development. Our People agenda of Accelerate-Grow-Thrive has helped us lead in employee engagement, with scores exceeding Unilever averages.

If you are eager to contribute to a fast-growing, empowering environment where you can thrive as part of One Team with One Goal, then we invite you to join us!

Job Purpose

As a Lead Generation Specialist, you will be a key member of a market sales team, driving sustainable growth through new operator wins in your geographic market. Your main responsibilities will include:

• Creating new contacts with targeted restaurant and non-commercial accounts to bring new culinary inspiration.
• Developing collaborative planning with Territory Development Managers to schedule and prepare for customer meetings.
• Following marketing action plans (ABM) to contact leads generated from campaigns.
• Creating penetration strategies, building basket affinities, and analyzing sales data for priority actions.
• Utilizing tools like Salesforce and Firefly to target leads and secure meetings with key stakeholders.
• Supporting operator groups with tailored engagement plans.
• Helping deliver regional business targets in sales, reach, penetration, and market share, aiming to reduce the sales cycle by 25%.
• Providing virtual culinary consultations and conducting sampling and demos to secure new opportunities.
• Building and nurturing relationships with trade partners and distributors.
• Implementing contact management strategies for key customers.

Main Responsibilities

Digital & Data Responsibilities

• Engaging with automated leads via CRM (Salesforce).
• Driving lead conversion and increasing penetration and SKU focus.
• Continuously enriching operator data for personalized engagement.
• Implementing omnichannel contact strategies.

Qualifications and Experience

• 2-3 years of experience, preferably in Foodservice.
• Proven sales track record in Foodservice.
• Skills in digital and data analysis, with proficiency in Excel, Power BI, and MS Office.

Performance Behaviors

• 3 Steps Ahead
• Focus on What Matters Most
• Deeply Caring
• Deliver with Excellence

What We Offer

Competitive pay range ($58,700 - $86,280), bonus eligibility, LTI, and comprehensive benefits including health, retirement, and wellbeing programs. Unilever is committed to diversity and inclusion, ensuring equal opportunity for all applicants.