Lead Generation Specialist (HubSpot)

Inclusively Remote; United States; A distancia; USD 34.000 - 83.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Permanent work from home

Immediate hiring

Health Insurance Coverage for eligible

Descripción de la vacante

Inclusively Remote is seeking a remote Lead Generation and Appointment Setting Specialist to own multi‑channel outreach targeting US/Canada SaaS startups. You will prospect, qualify, and book meetings with decision‑makers, leveraging AI tools and HubSpot to nurture the pipeline.

You’ll work independently, drive strategy, and collaborate with the sales team to ensure warm handoffs to technical consultants as prospects progress.

Formación

• Must have experience in lead generation and appointment setting.
• B2B sales experience targeting startups or software companies.
• Strong proficiency with HubSpot CRM.
• Experience using lead generation tools and AI-assisted qualification platforms.
• Excellent written communication for email outreach and LinkedIn.
• Ability to work independently and own campaigns.
• Strategic, creative problem-solving for outreach optimization.
• Comfortable with remote collaboration via email and Slack.

Responsabilidades

• Generate qualified leads targeting SaaS startups and software development companies in the US and Canada using platforms like HubSpot and AI qualification tools.
• Develop and execute creative email outreach campaigns that convert cold prospects into booked appointments.
• Research and identify key decision-makers at target companies through LinkedIn and lead generation platforms.
• Qualify inbound and self-sourced leads before adding them to the CRM pipeline.
• Manage multi-touch follow-up sequences across email, LinkedIn, and other digital channels.
• Schedule and coordinate discovery meetings between qualified prospects and technical consultants.
• Occasionally join virtual meetings to provide warm introductions and handoffs to the sales team.
• Maintain accurate records of all prospect interactions and pipeline activity in HubSpot.
• Collaborate with the team via email and Slack to optimize messaging and conversion strategies.
• Own the lead generation function with autonomy, strategic thinking, and continuous optimization.

Conocimientos

Lead generation

Appointment setting

B2B sales

Email outreach

LinkedIn prospecting

Independent work

Strategic thinking

Herramientas

HubSpot

AI qualification tools

Descripción del empleo

You will own the lead generation process from prospecting to appointment setting for a specialized compliance consultancy targeting SaaS companies across North America. This role demands creativity, initiative, and strategic thinking—you’ll be expected to take full ownership of outreach campaigns, qualify leads using AI-assisted tools, and book meaningful meetings with decision-makers at startup and software companies. You’ll work independently to build and nurture the sales pipeline through email outreach, LinkedIn engagement, and multi‑channel follow‑up strategies, then execute warm handoffs to technical specialists when prospects are ready to engage.

Client Overview

Our client is a growing security and compliance consultancy specializing in helping SaaS startups and software development companies achieve SOC 2 and ISO 27001 certifications. They provide end‑to‑end compliance solutions, risk management, and security questionnaire support, allowing their clients to focus on product development while they handle the complex compliance landscape. The company is evolving from traditional IT services into a dedicated compliance partner for North American tech startups.

Schedule

Monday – Friday, 09:00 AM – 6:00 PM EST (35-40 hours per week)

Responsibilities

• Generate qualified leads targeting SaaS startups and software development companies in the US and Canada using platforms like HubSpot and AI qualification tools
• Develop and execute creative email outreach campaigns that convert cold prospects into booked appointments
• Research and identify key decision‑makers at target companies through LinkedIn and lead generation platforms
• Qualify inbound and self‑sourced leads before adding them to the CRM pipeline
• Manage multi‑touch follow‑up sequences across email, LinkedIn, and other digital channels
• Schedule and coordinate discovery meetings between qualified prospects and technical consultants
• Occasionally join virtual meetings to provide warm introductions and handoffs to the sales team
• Maintain accurate records of all prospect interactions and pipeline activity in HubSpot
• Collaborate with the team via email and Slack to optimize messaging and conversion strategies
• Own the lead generation function with autonomy, strategic thinking, and continuous optimization

Requirements

Must-Have:

• Proven experience in lead generation and appointment setting
• Demonstrated success with B2B sales, particularly selling to startups or software development companies
• Strong proficiency with CRM platforms, specifically HubSpot
• Experience using lead generation tools and AI‑assisted qualification platforms
• Excellent written communication skills for email outreach and LinkedIn engagement
• Proven ability to work independently and take full ownership of campaigns without constant direction
• Strategic mindset with creative problem‑solving skills for outreach optimization
• Comfortable with remote collaboration via email and Slack

Nice‑to‑Have:

• Bonus if you have experience in the security, compliance, or SaaS industries
• Familiarity with SOC 2, ISO 27001, or HIPAA compliance terminology
• Experience with Apollo, ZoomInfo, or similar lead intelligence platforms
• Comfort with occasionally joining virtual client calls for warm handoffs

Why Join Our Team

• Performance‑based commission structure available
• Potential to grow into expanded responsibilities as the sales pipeline matures

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations