Lead Generation Specialist

Warn Auto; Madison, Northern (IN, KY); Hybrid; USD 45,000 - 65,000; Full time

Job summary

Dover's Vehicle Service Group (VSG) in Madison, IN seeks a Lead Generation Specialist to research, identify, track and report leads as they move through the sales cycle. You will qualify prospects and input them into CRM systems to generate hot leads.

The role collaborates across marketing to develop campaigns and supports sales through pipeline management. Ideal candidates have a Bachelor's degree in Marketing/Communications, 3+ years in a customer-focused field, and Salesforce CRM experience.

Qualifications

• Bachelor's degree required or equivalent experience in marketing or communications
• 3+ years in a customer-focused role
• Experience qualifying leads and managing them through CRM
• Strong writing and editing skills with attention to detail
• Able to work in a fast-paced, collaborative environment
• Excellent relationship-building skills and accountability

Responsibilities

• Prospect sales leads through channels (cold prospecting, database marketing, ABM)
• Qualify incoming leads for marketing funnel placement
• Assist in content development for inbound lead channels
• Develop targeted Lead Gen campaigns with marketing to support sales
• Manage pipeline while handing off leads to channel partners
• Collaborate with Sales Leaders and Distributor Partners to drive leads to closure
• Oversee and develop the Heavy Duty Arch/Construction community lead gen programs

Skills

Bachelor's degree

CRM experience (Salesforce)

Lead generation

Content creation

Writing & editing

Relationship building

Time management

Campaign management

SEO/SEM knowledge

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

Salesforce

Job description

Lead Generation Specialist page is loaded## Lead Generation Specialistremote type: Onsitelocations: Madison, Indiana, USAtime type: Full timeposted on: Posted 3 Days Agojob requisition id: JR101812COMPANY OVERVIEW: Dover's Vehicle Service Group (VSG) is the global leader in vehicle service equipment. It is one of the founding companies of Dover Corporation, an eight billion dollar diversified global manufacturer. VSG consists of fifteen leading vehicle lifting (Rotary, Forward, Blitz, Ravaglioli etc.), collision repair (Chief), wheel services, diagnostics (Butler, Rotary, Chief and Ravaglioli) and tier-one automotive brands (Warn Automotive) with operations worldwide, including regional business operation centers and large manufacturing facilities in the U.S., Europe and Asia.**SUMMARY:** The Lead Generation Specialist, researches, identifies, organizes, tracks and reports leads as they move through the sales cycle. This expert captures new prospects through a variety of focused and campaign driven methods, qualifies them and manages and inputs them into CRM and other automation tools to generate hot leads.**Primary JOB FUNCTIONS INCLUDE:*** Prospect sales leads through relevant channels such as but not limited to cold prospecting, database marketing, ABM and the use of industry tools such as Construct Connect, Dodge Report etc.* Qualify incoming leads to determine placement in the marketing funnel.* Assist in the development of content for inbound lead channels.* Work cross-functionally with the marketing group to develop targeted Lead Gen campaigns to support sales efforts.* Manage leads in the pipeline to the point of channel handoff.* Work with Sales Leaders and Distributor Partners to see leads to closure, capturing final disposition* Oversee and develop the Heavy Duty focused Architecture, Engineering and Construction Community (AEC) lead generation program including lunch & learns, campaigns, trade shows and customer events.**Secondary JOB FUNCTIONS INCLUDE:*** Support other targeted lead generation events such as national trade shows and regional \"road show\" events.* Provide support as needed to Partner Marketing roles as it relates to Program Distributor and OEM marketing efforts.**OVERALL QUALIFICATIONS - Skills and Experience*** Bachelor's Degree. Marketing or Communications preferred.* 3+ years' experience in a customer focused field.* CRM experience preferably with Sales Force* Strong task management and planning capability* Exceptional writing and editing skills, with an eye for detail.* Comfortable and motivated working in a fast-paced, collaborative environment to build strong relationships with other channel managers, agencies, and internal stakeholders.* Self-motivated work ethic with a strong sense of urgency to complete tasks and ability to hold others accountable for timelines.* Ability to build positive working relationships at all levels of the organization.**Desired Skillset:*** Communication* Customer Prospecting* Content Presentation Skills* Organizational Skills* Analytical Skills* Marketing Campaign Skills* Knowledge of SEO/SEM**KEY DOVER COMPETENCIES:*** Builds and Manages Collaborative Relationships: Establishes and nurtures numerous relationships within VSG, Dover and, most importantly, our channel partners. Takes action to partner with the communities in which we operate and to be an appropriate corporate citizen.* Change Leadership: Aligns an organization and its people to drive for improvement and adopt new, challenging directions. Energizes a whole organization to want to change in the same direction. Influences others in a mature and empowering manner.* Motivates and Inspires: Creates an environment that stimulates others to follow. Builds teams that fully use individuals' capabilities, creating results beyond just the sum of the parts.* Self-Awareness and Personal Development: Role models a personal leadership style that includes self-awareness; accepts feedback, understands and maximizes strengths while working to overcome weaknesses.This position is eligible to earn a discretionary bonus based on performance metrics and other criteria outlined in our applicable bonus plan.We consider several job-related, non-discriminatory factors when determining the pay rate for a position, including, but not limited to, the position's responsibilities, a candidate's work experience, a candidate's education/training, the position's location, and the key skills needed for the position. Pay is one of the Total Rewards that we provide to compensate and recognize employees for their work.All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.Fraudulent Recruiting Disclaimer: Dover Corporation and our affiliated operating companies want to alert applicants to internet job posting fraud, where parties posing as Dover employees, recruiters, or other agents, try to engage with online candidates in an attempt to steal personal and/or financial information. We do not endorse or engage in any recruitment practices that involve payment or personal information outside of our official application and hiring process. Please verify the authenticity of an invitation to apply for a job, or for a job offer by contacting us directly through our Dover and affiliated operating company websites at. To learn how you can protect yourself, review our