Lead Generation Specialist

Giesecke+Devrient; Atlanta (GA); On-site; USD 40,000 - 55,000; Full time

Job summary

Giesecke+Devrient (G+D) is seeking a Lead Generation Specialist to support the Americas sales region, focusing on North America. You will identify and qualify potential customers through outbound activities, including cold calling, emailing, and social media outreach, and hand off qualified leads to the sales team.

This entry-level role offers training and guidance, with opportunities to learn IoT connectivity and logistics sales while helping to grow the customer base across the USA and Canada.

Qualifications

• Bachelor's degree in Business, Marketing, Engineering or related field preferred.
• 1–3 years of experience in sales, marketing, or business development, ideally in a B2B environment.
• Interest in (IoT) technology solutions and experience with cellular connectivity and/or logistics is a plus.
• Ability to work in team environments and willingness to learn.
• Strong motivation to build relationships and to develop business opportunities.
• Good analytical skills and ability to work with data and information systems.
• Excellent communication skills in English; other languages (e.g. Spanish) are a plus.

Responsibilities

• Focus exclusively on acquiring new customers through finding new leads/prospects via prospecting tools.
• Contact leads/prospects via cold calling, emails, and LinkedIn touches.
• Pitch G+D’s Connectivity and Logistics solutions to qualified leads.
• Create and maintain a well-filled leads and opportunity pipeline.
• Support development and execution of lead generation strategies for IoT Connectivity and IoT Track and Trace solutions.
• Participate in training sessions to deepen knowledge of product solutions and fees.

Skills

Communication skills

CRM systems

MS Office

Analytical skills

Team player

Self-motivated

Education

Bachelor's degree in Business, Marketing, Engineering or related field

Tools

CRM systems

MS Office

Job description

G+D makes the lives of billions of people around the world more secure. We shape trust in the digital age with built-in security tech in three segments: Digital Security, Financial Platforms and Currency Technology. We have been a reliable partner for our customers for over 170 years with our innovative solutions for SecurityTech! We are an international technology group and traditional family business with over 14,000 employees in 40 countries. Creating Confidence is our path to success. Trust is the basis of our collaboration within G+D.

We are the reliable partner for all challenges resulting from the Internet of Things. We offer a complete connectivity portfolio for mobile network operators, automotive manufacturers, technology companies such as chip and module manufacturers as well as transport and logistics providers. Our portfolio includes highly secure solutions in the area of connectivity & IoT, from classic SIM, eSIM and iSIM, to the associated embedded operating systems and life cycle management, through to services for global connectivity and IoT solutions. Do you want to actively shape the digital transformation with us?

Job Summary:

Support G+D in establishing itself as a leading innovator in the IoT Connectivity and IoT Solutions industry by contributing to business growth in both areas. As a Lead Generation Specialist, you will play a key role in helping our sales team grow the customer base across the AMERICAS Sales region with a focus on North America (USA and Canada). Your main responsibility is to identify and qualify potential customers through outbound activities such as cold calling, email campaigns, and social media outreach. You’ll be the first point of contact with prospects, gathering information, sparking interest, and passing qualified leads to the sales team for further engagement. This is an entry-level position, ideal for someone who is motivated, goal-oriented, and eager to start a career in sales. We will provide training and guidance to help you succeed.

Qualifications

• Bachelor's degree in Business, Marketing, Engineering or related field is preferred
• 1-3 years of experience in sales, marketing, or business development, preferably in a B2B environment, is helpful
• Interest in (IoT) technology solutions and experience with cellular connectivity and/or the logistics industry is a plus
• Ability to work in team environments and willingness to learn
• Strong motivation to build relationships and to develop business opportunities
• Good analytical skills and ability to work with data and information systems
• Excellent communication skills in English. Other languages (e.g. Spanish) are a plus

Knowledge Skills And Abilities

• Basic understanding of business processes and sales methodologies is preferred
• Eagerness to learn about go-to-market strategies and solution sales approaches
• Collaborative mindset and strong team player attitude
• Proficiency in MS Office and keen to work with CRM systems
• Self-motivated with ability to work under guidance while taking initiative
• Adaptability and openness to feedback and continuous learning

Essential Functions

• Focus exclusively on acquiring new customers through finding new leads/prospects (e.g. by using prospecting tools), contacting these leads/prospects (for example by cold calling / email campaigns) and pitching G+D’s Connectivity and Logistics solutions to the leads/prospects
• The goal is to create and maintain a well filled leads and opportunity pipeline. Closing the opportunities and looking after existing customers will be managed by Account Managers
• Support the development and execution of lead generation strategies for IoT Connectivity (e.g. selling mobile data plans to IoT Device makers) and IoT Track and Trace solutions (e.g. selling tracking devices to logistics companies)
• Support market research and prospect identification activities
• Participate in training sessions and workshops to deepen knowledge of product solutions, ensuring informed consulting and successful sales discussions

Objectives summary

• Researching and identifying potential leads within target markets
• Reaching out to prospects via phone, email, and other channels
• Qualifying leads based on defined criteria
• Maintaining accurate records in the CRM system
• Collaborating closely with the sales team to hand over qualified opportunities

Deliverables

• A set number of qualified leads passed to the sales team per defined time period
• Accurate and updated CRM records with detailed prospect information
• Completed outbound outreach activities (calls, emails, LinkedIn touches, etc.)
• Well-prepared lead handovers to sales reps, including background notes and context
• Weekly/monthly reports on lead generation activities and results
• Contributions to email/phone scripts or messaging improvements based on feedback

KPIS

• Outbound activity volume: e.g., calls made, emails sent, connections initiated
• Lead qualification and conversion rate
• Pipeline contribution: total revenue potential from leads sourced
• Response rate: percentage of outreach attempts that get replies
• CRM hygiene: accuracy and completeness of lead data