Lead Generation Specialist (Americas)

Gilytics AG; Spain (TX); On-site; USD 55,000 - 90,000; Full time

Job summary

Gilytics AG seeks a Lead Generation Specialist to build and feed the top of the commercial funnel in the North American market. You will identify, research, and qualify prospective customers across utilities, grid operators, energy firms, and professional services, converting research into booked conversations for the Business Development team.

The role is data-driven and AI-native by design, with outbound activities scaled through automated research, enrichment, and personalization.

Qualifications

• Required: Degree in Business, Marketing, Engineering, or equivalent practical experience.
• Desirable: Training in B2B demand generation, sales development, or CRM/marketing automation platforms.
• Experience in lead generation or market research in a B2B environment; English in international team preferred.

Responsibilities

• Build and maintain target account lists aligned to ICP by market, segment, and region.
• Research accounts and identify stakeholders in planning, permitting, grid development, GIS, and environment.
• Execute multichannel outbound (LinkedIn, email, events, industry associations) with personalized messages.
• Qualify inbound enquiries from website, webinars, and campaigns against criteria.
• Book qualified discovery meetings for Business Developers with complete context.
• Maintain CRM hygiene: log all accounts, contacts, activities, and outcomes.
• Track market signals, tenders, grid expansion plans, regulatory changes; flag opportunities.
• Provide feedback on messaging performance and objections to BD, Marketing, and Product.

Skills

Lead generation

Research

B2B sales

English proficiency

Education

Bachelor's degree in Business/Marketing/Engineering or equivalent

Tools

CRM systems

LinkedIn Sales Navigator

Job description

The Lead Generation Specialist builds and feeds the top of Gilytics' commercial funnel. This role identifies, researches, and qualifies prospective customers across utilities, grid operators, energy companies, and professional service firms in the North American market, and converts research into booked, qualified conversations for the Business Development team. The role is data driven and AI native by design: outbound at Gilytics' scale only works if research, enrichment, and personalisation are automated.

The Lead Generation Specialist builds and feeds the top of Gilytics' commercial funnel. This role identifies, researches, and qualifies prospective customers across utilities, grid operators, energy companies, and professional service firms in the North American market, and converts research into booked, qualified conversations for the Business Development team. The role is data driven and AI native by design: outbound at Gilytics' scale only works if research, enrichment, and personalisation are automated.

Tasks

KEY RESPONSIBILITIES

• Build and maintain target account lists aligned to the Gilytics ICP by market, segment, and region
• Research accounts and identify the right stakeholders, planning, permitting, grid development, GIS, and environmental functions
• Execute multichannel outbound (LinkedIn, email, events, industry associations) with personalized, sector- relevant messaging
• Qualify inbound enquiries from the website, webinars, and campaigns against agreed criteria
• Book qualified discovery meetings for Business Developers and hand over with complete context
• Maintain CRM hygiene: every account, contact, activity, and outcome logged and current
• Track market signals, tenders, grid expansion plans, regulatory changes, and flag timing opportunities
• Feed message performance and objection patterns back to Business Development, Marketing, and Product

EDUCATION

• Required: Degree in Business, Marketing, Communications, Engineering, or a technical/scientific field or equivalent practical experience.
• Desirable: Training in B2B demand generation, sales development, or CRM/marketing automation platforms

EXPERIENCE

• Required: Min. 1,2 years in lead generation, sales development (SDR/BDR), demand generation, or market research in a B2B environment; comfort working in English in an international team
• Desirable: Experience selling into Power & Utilities, energy, or infrastructure; exposure to GIS or spatial planning; hands on experience with a CRM and outbound tooling; additional languages (ES / DE / FR / PT)