Lead, Fresh Operations Marketing (B2B SaaS)

Logile; United States; Remote; USD 110,000 - 170,000; Full time

Job summary

Logile is seeking a Product Marketing Manager for Fresh Operations Management to lead go-to-market strategy, messaging, and enablement. You will translate complex retail operations concepts into clear outcomes that retailers can adopt, shaping how Logile’s solutions are perceived and chosen.

Your collaboration across Product, Sales, Marketing, and Customer Experience will drive launches, content, and campaigns, with travel to customer sites and industry events as needed.

Qualifications

• 3+ years of B2B SaaS product marketing experience owning product marketing for a defined product or capability.
• Exposure to retail operations, grocery, fresh foods, inventory, or store execution is preferred.
• Ability to tailor messaging and GTM strategies across verticals, regions, and formats.
• Strong ability to translate complex operational concepts into clear, outcomes-focused value.

Responsibilities

• Develop deep expertise in Logile’s Fresh Operations Management solutions and the retail problems they solve.
• Own messaging frameworks, positioning, and value propositions for assigned capabilities.
• Define target market segments and buyer personas, tailoring messaging by format and vertical.
• Lead go-to-market execution for new product launches and major enhancements.
• Partner with Product Management to shape launch narratives, pricing, packaging, and market readiness.
• Create launch plans and internal enablement for Sales, Solutions, and Customer teams.
• Build sales enablement assets including pitch decks, briefs, and demo narratives.
• Support and influence integrated marketing campaigns with product narratives and use cases.
• Monitor competitive offerings and provide insights for positioning and strategy.

Skills

B2B SaaS product marketing

Retail operations knowledge

Clear messaging

Cross-functional collaboration

Travel readiness

Job description

Logile is seeking a Product Marketing Manager for Fresh Operations Management to lead go-to-market strategy, messaging, and enablement. You will translate complex retail operations concepts into clear outcomes that retailers can adopt, shaping how Logile’s solutions are perceived and chosen.

Your collaboration across Product, Sales, Marketing, and Customer Experience will drive launches, content, and campaigns, with travel to customer sites and industry events as needed.