Lead, Enterprise Data Analyst

Under Armour, Inc; Baltimore (MD); Hybrid; USD 100,000 - 135,000; Full time

Benefits offered by this job

UA Give Back Days

Maternity & Parental Leave

Health & wellness benefits

Employee discounts

Job summary

Under Armour, Inc. is seeking a Lead, Enterprise Data Analytics to bridge business strategy and analytics execution. The role supports executive reporting, partners with senior leaders, and drives scalable reporting and data products across Retail, Ecommerce, and more.

You will lead end-to-end analytics initiatives, coach analysts, and elevate analytical practices to align with the EDM strategy. This hybrid, on-site role resides near Baltimore, MD.

Qualifications

• Bachelor's degree with 8+ years, or Master's with 6+ years, or 12+ years in lieu of a degree.
• 8+ years in BI, data analytics, or data strategy driving decisions.
• Hands-on with AI tools (Claude/Code, Copilot) and Snowflake Cortex Code.
• Experience across Retail, Wholesale, Ecommerce, Supply Chain, Sales, Finance, Merch.
• Proven ability to lead cross-functional analytics initiatives with limited oversight.
• Proficiency in Tableau, Power BI, and SQL; Snowflake/DBT is a plus.
• Experience writing functional and technical specification documents.
• Able to translate complex concepts to business language with strong communication.
• Highly organized, analytical, and capable of multi-priority delivery.
• Experience coaching analysts and promoting analytical best practices.
• ERP experience is a plus.

Responsibilities

• Lead cross-functional analytics initiatives end-to-end.
• Translate business KPIs into scalable reporting solutions.
• Coordinate intake and prioritization of analytics requests.
• Build dashboards, reports, and reusable data products.
• Modernize and scale reporting, exploring AI-enabled insights.
• Mentor analysts and codify analytical best practices.
• Collaborate with project teams, developers, data scientists, and architects.
• Synthesize findings and present status to leadership.

Skills

Leadership

Cross-functional

BI & Reporting

SQL

Education

Bachelor's degree

Master's degree

Tools

Tableau

Power BI

Snowflake

DBT

SQL

Job description

Under Armour is searching for a skilled Lead, Enterprise Data Analytics to join our Enterprise Data Management (EDM) organization. This role bridges business strategy and technical analytics execution, supporting executive reporting and partnering with senior leaders to deliver the metrics and insights used to run a large‑scale, global business. You will lead the discovery, design, and delivery of scalable reporting solutions and data products across multiple business domains, enabling leadership and business units alike to make better, more informed decisions.

Operating as a senior individual contributor, you will lead cross‑functional analytics initiatives end‑to‑end, coach analysts, and raise the bar for analytical best practices across the team — aligning every deliverable with Under Armour's enterprise‑wide data strategy.

Your Impact

• Lead cross‑functional requirements discovery and end‑to‑end analytics delivery, translating business strategy and KPIs into scalable reporting solutions.
• Serve as a shared analytics resource across multiple business domains (Retail, Wholesale, Ecommerce, Supply Chain, Sales, Finance, Merchandising, Marketing, and more), aligning business requirements with data and analytical solutions.
• Manage the intake and prioritization of analytics requests, balancing competing demands and setting clear expectations on scope, deadlines, and deliverables.
• Build and maintain dashboards, reports, and reusable data products using Under Armour's standard BI tools, with an emphasis on clarity, reusability, and self‑service insight.
• Drive innovation in how UA reports on the business — modernizing, simplifying, and scaling reporting solutions, including the use of AI to accelerate insight delivery.
• Coach and mentor analysts, drive analytical best practices, and own documentation and knowledge transfer across the EDM Center of Excellence.
• Work closely with project teams, enterprise developers, systems analysts, data scientists, and architects to deliver solutions aligned with the enterprise‑wide data strategy.
• Monitor changes in the business and proactively recommend where analytics can further improve performance, synthesizing and presenting findings and project status to stakeholders and leadership.

Qualifications

• Bachelor's degree with typically 8 years of relevant experience or Master's degree with typically 6 years of relevant experience or typically 12 years of relevant work experience without degree.
• 8 years of experience in business intelligence, data analytics, or data strategy roles, with a track record of delivering reporting solutions that drive business decisions.
• Hands‑on experience with AI tools such as Claude / Claude Code, Codex, Microsoft Copilot, and Snowflake Cortex Code (CoCo).
• Experience engaging across business areas: Retail, Wholesale, Ecommerce, Supply Chain, Sales, Finance, Merchandising, Marketing, Accounting, Product, HR, and Emerging Markets.
• Demonstrated ability to lead cross‑functional analytics initiatives and manage intake and prioritization with limited oversight.
• Proficiency in BI and reporting tools such as Tableau and Power BI, along with SQL; experience with Snowflake, DBT, and the modern data stack is a plus.
• Experience creating functional and technical specification documents.
• Proven ability to express complex operational and technical concepts in business terms, with excellent verbal and written communication skills.
• Highly organized self‑starter with strong analytical, planning, and problem‑solving skills; comfortable managing multiple priorities in a fast‑paced, dynamic environment.
• Experience coaching or mentoring analysts and championing analytical best practices.
• ERP experience is a plus.

Workplace Location

• Location: Candidates must reside within a commutable distance to our corporate headquarters in Baltimore, Maryland, as periodic on‑site attendance may be required.
• Travel: Possible travel to regional offices, conferences, and trainings.
• Sponsorship Eligibility: UA does not offer sponsorship for employment‑based work authorization for this position at this time.

Relocation

• No relocation provided.
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Base Compensation

$100,000.00–$135,000.00 USD. Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

• Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
• Maternity and Parental Leave for eligible and FMLA‑eligible teammates.
• Health & fitness benefits, discounts and resources – we offer teammates across the country programs to promote physical activity and overall well‑being.

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via [e-mail].