Lead, DTC Planning & Revenue Strategy

WHOOP; Boston (MA); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Flexible vacation

Parental leave 18 weeks

Stock options

WHOOP membership

Medical, dental, and vision insurance

Wellness stipend

Sleep program bonus

Rooftop office views

Job summary

WHOOP is hiring a Senior Lead, DTC Commercial Planning & Strategy to drive the commercial operating rhythm and revenue forecasting for the Direct-to-Consumer business. The role serves as a key partner across Growth, Performance Marketing, Finance, Supply Chain, and Marketing Analytics to build out the DTC operating system of planning and forecasting.

The ideal candidate combines strategic thinking with operational excellence, using data and cross-functional influence to translate ambitious goals

Qualifications

• 8+ years of experience in strategy, commercial planning, business operations, consulting, finance, or related functions.
• Experience supporting high-growth consumer technology or subscription businesses.
• Strong executive communication and presentation skills.
• Experience leading planning processes, forecasting, and business reviews.
• Ability to influence cross-functional teams and manage multiple initiatives.
• Commitment to leveraging AI tools in day-to-day tasks.

Responsibilities

• Own the commercial planning and forecasting process for the DTC business.
• Partner with Growth Marketing, Marketing Analytics, Finance, and Supply Chain leaders.
• Develop and present business reviews with data-driven narratives to senior leadership.
• Lead the DTC operating cadence including business reviews, forecasting, and executive updates.
• Develop actionable insights from customer trends and market dynamics.
• Drive cross-functional initiatives from strategy through execution.
• Continuously improve planning processes and forecasting methodologies.

Skills

Strategic planning

Forecasting

Cross-functional collaboration

Executive communication

Financial modeling

Performance management

Data analysis

DTC / subscription experience

Project management

AI tools usage

Job description

WHOOP is hiring a Senior Lead, DTC Commercial Planning & Strategy to drive the commercial operating rhythm and revenue forecasting for the Direct-to-Consumer business. The role serves as a key partner across Growth, Performance Marketing, Finance, Supply Chain, and Marketing Analytics to build out the DTC operating system of planning and forecasting.

The ideal candidate combines strategic thinking with operational excellence, using data and cross-functional influence to translate ambitious goals