Lead Digital Strategist for Public Workforce Platforms

Manhattan Strategy Group; United States; Hybrid; USD 90,000 - 130,000; Full time

Job summary

Manhattan Strategy Group is seeking an experienced Digital Strategist to advance public-facing workforce platforms and resources for U.S. Labor Department initiatives.

You will lead data-informed strategies to improve visibility, engagement, usability, and utilization of digital content and tools. Collaborate with subject-matter experts, web teams, UX/UI, analytics, and content teams to translate user needs and performance data into actionable improvements to digital products and outreach

Qualifications

• Bachelor's degree or higher with relevant public-facing digital experience.
• Experience building digital strategies for large public platforms.
• Strong SEO and content discovery knowledge.
• Ability to translate data into actionable recommendations for nontechnical stakeholders.
• Familiarity with workforce development and public-sector digital platforms.

Responsibilities

• Develop and implement digital strategies to boost visibility, engagement, and utilization of workforce resources.
• Optimize content taxonomy, metadata, and information architecture to improve findability.
• Apply SEO strategies and best practices for discoverability.
• Conduct audience research and analyze user behavior and engagement trends.
• Develop audience segments, personas, and user journeys for key audiences.
• Translate analytics and insights into actionable improvements for digital products and outreach strategies.
• Monitor KPIs related to search effectiveness, engagement, content performance, and conversions.
• Collaborate with cross-functional teams to incorporate workforce insights into public-facing digital platforms.

Skills

Digital strategy

SEO

Taxonomy

Information architecture

Audience research

Behavioral analytics

Performance measurement

NLP

Machine learning

Education

Bachelor's degree + 5 years

Tools

Web analytics

CMS

Job description

Manhattan Strategy Group is seeking an experienced Digital Strategist to advance public-facing workforce platforms and resources for U.S. Labor Department initiatives.

You will lead data-informed strategies to improve visibility, engagement, usability, and utilization of digital content and tools. Collaborate with subject-matter experts, web teams, UX/UI, analytics, and content teams to translate user needs and performance data into actionable improvements to digital products and outreach