Digital Strategist

Mpa Inc; Washington (District of Columbia); On-site; USD 120,000 - 150,000; Full time

Job summary

MPA seeks a Digital Strategist to lead strategy, development, and governance of website and social media content for federal clients. You will write, edit, and publish content across public websites, intranets, and digital platforms, ensuring accessibility and compliance with federal policies.

You will collaborate with UX and digital teams, SMEs, and government clients to ensure accuracy, audience-centered content and a seamless user experience.

Qualifications

• Bachelor's degree in communications, journalism, English, marketing or related field.

Responsibilities

• Develop, write, edit, and publish web content for public websites and intranets.
• Support social media strategies and integrate digital platforms for unified user experience.
• Manage content in CMS systems and oversee publishing workflows.

Skills

Content strategy

Public health communications

Plain-language writing

SEO fundamentals

Web analytics

UX collaboration

Education

Bachelor's degree in communications or related field

Tools

Drupal

WordPress

Sitecore

Adobe Experience Manager

Contentful

Job description

This position is contingent upon contract award.

About the role

MPA is seeking a Digital Strategist (Senior Associate) to lead the strategy, development, and governance of website and social media content that advances priorities for federal clients. You will manage content across public-facing websites, intranets, and other digital platforms — writing, editing, and publishing accurate, accessible, plain-language content while ensuring every page meets federal web policy, accessibility, and quality standards. As a senior member of the communications team, you will work closely with user experience (UX) and digital teams, website developers, subject matter experts (SME), and government clients to ensure digital content is accurate, accessible, and audience-centered.

The responsibilities of this position include:

Develop, write, edit, and publish web content, including web pages, articles, resource libraries, and digital campaign materials for public-facing websites and internal intranets, translating complex information into clear, plain-language content

Support the development of social media strategies, and ensure social media and website integration connects digital platforms to drive bidirectional traffic, improve search engine optimization (SEO), and create a unified user experience

Manage content within content management systems (e.g., Drupal, WordPress, Sitecore, Adobe Experience Manager, or similar), overseeing publishing workflows, content governance standards, and version control

Conduct regular content audits and quality assurance reviews, checking for accuracy, completeness, consistency, currency, and usability across all managed sites

Optimize web content for search engine visibility and findability, applying search engine optimization best practices while maintaining accuracy and readability

Ensure all web content complies with Section 508 accessibility requirements, plain language standards, U.S. Web Design System guidance, and federal branding and web policies

Manage taxonomies, metadata structures, and information architecture to support content discoverability

Guide content through client and internal review and clearance processes, coordinating approvals across stakeholders

Monitor web analytics and content performance, reporting on engagement and usability findings and recommending content or structural improvements

Work with UX/design, digital strategy, and development teams to align content with user research, usability testing, and site design

Maintain content style guides, templates, editorial calendars, and governance documentation

Support website and platform migrations, redesigns, and content transitions, ensuring continuity and accuracy throughout

Advise clients and internal teams on content strategy, information architecture, site structure, and taxonomy

Mentor and provide guidance to junior digital staff, contributing to a collaborative, high-performing team culture

Monitor emerging trends and best practices in web content strategy, content management platforms, digital accessibility, social media marketing, and artificial intelligence-enabled content tools to keep practices current and effective

The ideal candidate will have the following:

Bachelor's degree in communications, journalism, English, marketing, or a related field; advanced degree a plus

6+ years of experience in web content strategy, web content management, or digital content development, ideally within public health, government, or other mission-driven settings

Demonstrated experience managing content within one or more content management systems (e.g., Drupal, WordPress, Sitecore, Adobe Experience Manager, Contentful, or similar), including publishing workflows and governance

Strong working knowledge of Section 508 accessibility requirements, plain language principles, and federal web policy

Working knowledge of SEO fundamentals, web analytics, and content performance measurement

Experience with information architecture, taxonomy, and metadata management to support content discoverability

Strong writing, editing, and proofreading skills across digital formats and channels

Strong project management and organizational skills, with the ability to manage multiple content workstreams, deadlines, and stakeholders simultaneously

Experience supporting federal government or other mission-driven communications programs strongly preferred

Ability to obtain and maintain a public trust or security clearance as required by contract