Remote Lead, Digital Product Management — Conversion

Under Armour, Inc.; Dover (DE); Remote; USD 125,000 - 165,000; Full time

Benefits offered by this job

UA Give Back volunteer days

Under Armour merchandise discounts

Competitive 401(k) plan matching

Maternity and parental leave

Health & fitness benefits

Job summary

Under Armour, Inc. is seeking a Lead Product Manager for Digital Product Management to drive decision clarity and optimize early ecommerce journeys.

You will partner with product, design, engineering, analytics, merchandising and marketing to deliver seamless, data-driven experiences that improve engagement and progression toward purchase. The role focuses on building a compelling product narrative, owning the Decide web roadmap, and staying ahead of ecommerce trends in a fully remote,

Qualifications

• Bachelor's degree with typically 5 years of relevant experience, OR Master's degree with typically 3 years of relevant experience, OR typically 9 years of relevant work experience without degree.
• Expertise in using data to drive product decisions and measure impact, with experience in A/B testing, user research, and the ability to self-serve insights and build dashboards using analytics tools such as Adobe Analytics and Datadog.
• Proven ability to influence priorities and drive alignment across global cross-functional partners, navigating complex stakeholder environments and delivering successful product outcomes across teams and time zones.
• Ability to craft a compelling product narrative that clearly articulates project motivation, goals, and success pathways — comfortable framing problems and solutions logically and persuasively in both written and verbal communication, including executive-level audiences.
• Experience working in agile environments with a strong command of the full product lifecycle from ideation through post-launch iteration, including ownership of roadmap delivery and continuous optimization.

Responsibilities

• Own and shape the Decide web roadmap from ideation through post-launch optimization, balancing long-term platform investments with a test-and-learn approach that drives measurable improvements in customer decision-making and purchase consideration.
• Drive consumer confidence and decision clarity by shaping how product information and storytelling come together on-site — creating the conditions for customers to move forward with purchase intent.
• Define the success metrics for the Decide experience, using qualitative and quantitative data and competitive benchmarks to surface opportunities and measure the impact of what ships.
• Influence priorities and drive alignment across global cross-functional partners — ensuring initiatives are well-sequenced, clearly scoped, and connected to broader business outcomes.
• Stay ahead of emerging ecommerce patterns, AI-driven capabilities, and digital experience trends — identifying opportunities to differentiate the product evaluation experience before they become table stakes.

Skills

Data-driven decisions

A/B testing

User research

Dashboards

Executive storytelling

Education

Bachelor's degree

Tools

Adobe Analytics

Datadog

Job description

Under Armour, Inc. is seeking a Lead Product Manager for Digital Product Management to drive decision clarity and optimize early ecommerce journeys.

You will partner with product, design, engineering, analytics, merchandising and marketing to deliver seamless, data-driven experiences that improve engagement and progression toward purchase. The role focuses on building a compelling product narrative, owning the Decide web roadmap, and staying ahead of ecommerce trends in a fully remote,