Lead Product Manager, Digital Decide & Conversion (Remote)

Under Armour, Inc.; Cheyenne (WY); Remote; USD 125,000 - 165,000; Full time

Benefits offered by this job

Paid volunteer days

UA merchandise discounts

401(k) plan matching

Maternity and parental leave

Health & fitness benefits

Job summary

Under Armour is seeking a Lead, Digital Product Management to own the Decide experience and drive conversion across the early digital journey. Build and optimize on-site product information and storytelling to help customers evaluate products and progress toward purchase.

You will partner closely with product, design, engineering, analytics, merchandising, and marketing to deliver seamless, data-driven experiences that improve engagement and progression through the shopping journey.

Qualifications

• Expertise in using data to drive product decisions and measure impact.
• Experience in A/B testing, user research, and self-serve insights.
• Ability to build dashboards using analytics tools such as Adobe Analytics and Datadog.

Responsibilities

• Own and shape the Decide web roadmap from ideation through post-launch optimization.
• Balance long-term investments with a test-and-learn approach to drive improvements.
• Define success metrics and measure impact of shipped features.
• Influence priorities and align with global cross-functional partners.
• Stay ahead of ecommerce patterns and AI-driven capabilities.

Skills

Data-driven decisions

A/B testing

User research

Dashboards

Agile environment

Education

Bachelor's degree + 5 years

Master's degree + 3 years

9 years experience without degree

Tools

Adobe Analytics

Datadog

Job description

Under Armour is seeking a Lead, Digital Product Management to own the Decide experience and drive conversion across the early digital journey. Build and optimize on-site product information and storytelling to help customers evaluate products and progress toward purchase.

You will partner closely with product, design, engineering, analytics, merchandising, and marketing to deliver seamless, data-driven experiences that improve engagement and progression through the shopping journey.