Lead Digital Marketing Specialist

Schweitzer Engineering Laboratories; Boise (ID); On-site; USD 58,000 - 92,000; Full time

Job summary

An established industry player is seeking a Lead Digital Marketing Specialist to spearhead innovative advertising strategies. In this dynamic role, you will collaborate with marketing managers to develop compelling digital ads that resonate with target audiences. Your expertise in platforms like Google and LinkedIn will be crucial as you analyze campaign performance and adapt strategies to meet business objectives. This role offers the chance to work in a vibrant city known for its outdoor activities and community spirit, providing a perfect balance between professional growth and personal well-being. Join a company that values its employee-owners and fosters a supportive environment for career development.

Benefits

Employee Stock Ownership Plan (ESOP)

401(k) options

Comprehensive health insurance

Paid holidays and vacation

Tuition assistance

Wellness benefits

Flexible spending benefits

Qualifications

• 6+ years of experience in digital marketing with a focus on advertising.
• Strong analytical and organizational skills with the ability to simplify complex concepts.

Responsibilities

• Develop and optimize digital advertising campaigns across multiple platforms.
• Evaluate campaign performance and prepare reports for key stakeholders.

Skills

Digital Advertising Strategy

Analytical Thinking

Project Management

Communication Skills

Budget Management

Relationship Building

Education

Bachelor’s degree in Communications, Journalism, Marketing

Tools

Google Ads

Google Analytics

Meta Ads

Microsoft Ads

LinkedIn Ads

Adobe Photoshop

Marketing Automation (Pardot/Marketing Cloud)

Job description

We are seeking a skilled Lead Digital Marketing Specialist to join our team. In this role, you will be responsible for developing, launching, and optimizing digital advertising campaigns across multiple program and product areas. You will work closely with our marketing program managers to create digital ads aligned with campaign goals. You will be responsible for the individual ad strategy, production, and maintenance across multiple platforms, including Google, LinkedIn, and Meta.

As a Lead Digital Marketing Specialist, a typical day might include the following:

• Develop and implement digital advertising strategies based on the company’s business objectives and/or end user need.

• Continuously evaluate and optimize ad campaigns. Evaluate data and prepare reports to communicate campaign performance to key objectives.

• Represent SEL’s brand and voice to drive digital marketing efforts.

• Develop and maintain an in-depth knowledge of digital advertising platforms. Stay current in marketing trends, Google updates, changes in algorithms, platform revisions, etc.

• Plan, organize, manage, and complete digital marketing initiatives.

• Gather necessary key business and user insights and apply strategic planning skills to create a long-term vision for upcoming digital advertising efforts.

• Plan and manage multiple and/or large projects.

• Demonstrate ownership of processes and procedures related to your assigned discipline. Mentor other staff as needed.

• Communicate effectively to influence decisions and/or convey concepts and ideas. Use critical thinking to solve department-level problems.

• Devise and implement improvements to best practices, tools, and processes as well as make decisions based on credible metrics and analysis.

This job might be for you if have the following:

• Bachelor’s degree in Communications, Journalism, Marketing or related field preferred

• 6+ years of professional experience in a related field

• Strong organization and analytical thinking skills, with ability to translate complex concepts into simple terms

• Experience leading digital marketing advertising initiatives from ideation through implementation

• Understand budget management

• Strong relationship building, communication, and networking skills

• Strong writing, documentation, and speaking skills

• Ability to learn new skills and assume new responsibilities

• Ability to work cooperatively in a team environment

Preferred Qualifications:

• Certified in Google Ads, Google Analytics, Meta, Microsoft Ads, LinkedIn Ads

• Experience with and/or understanding of Adobe Photoshop, SEO, social media, email, marketing automation (Pardot/Marketing Cloud Account Engagement), lead forms and landing pages

• Effective writing/copywriting, editing, reporting and project management skills

• Strong understanding of users/consumers and the ability to predict needs by understanding behavior

Location
Boise, ID - This position is located in Boise, ID, capital of the gem state, and on the Boise River in the southwestern part of the state. You will enjoy local restaurants in a vibrant downtown full of small businesses, easy access to mountain foothills and 190 miles of trails. The city is also home to great schools and universities including Boise State University. Boise has been ranked as one of America's fastest growing cities, making it a great place to live and work.

Competitive pay. Superior benefits. Inspiring work.

People are at the core of our company and we hire employee-owners. We welcome you to learn more about how we support employees.

• We’re 100% employee owned. Retirement benefits include an employer funded stock ownership plan (ESOP) and personal 401(k) options.

• We offer top tier medical, prescription, dental, vision, life, and disability insurance.

• We recognize the importance of a healthy life balance and offer: 10 paid holidays, annual vacation accrual starting at 12 days, 9 paid sick days, and paid family and medical leave that covers 90% of your pay.

• We foster growth and development of our employees through avenues such as STEM courses, apprenticeships, tuition assistance, and engineering development programs.

• Ask our team about other benefits including wellness, fertility, adoption, and flexible spending benefits.

Pay Range Data
We anticipate filling this position as a Lead Digital Marketing Specialist $58,200.00 - $91,200.00. We are open to reviewing additional candidates with more or less experience and the pay range may differ if filled at a different level. Our pay ranges are determined by job, responsibility, and location. We base our starting pay offer and title on location and job-related factors such as candidate experience, training, knowledge, and skills.

Communication with Applicants

We communicate with all applicants. If you do not receive a response about your application, please check your SPAMfilteror reach out to us at [e-mail] .

SEL is an Equal Opportunity Employer: Vets/Disabled.