Lead Digital Growth & Customer Experience

AT&T; Atlanta (GA); On-site; USD 128,000 - 216,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays

Paid Parental Leave

Caregiver Leave

Disability Benefits

Life Insurance

Employee Discounts

Job summary

AT&T is seeking a Lead Digital Customer Growth professional to drive digital growth initiatives, customer experience transformation, and business performance across AT&T's digital channels.

This strategic individual contributor bridges business strategy and product execution, collaborating with Product, Technology, UX/UI, Analytics, Operations, and Marketing to identify opportunities, define requirements, prioritize investments, and deliver measurable outcomes.

Qualifications

• 5+ years of experience in Digital Customer Growth, Digital Strategy, or related fields.
• Experience creating BRDs and business cases for customer-facing digital experiences.
• Ability translate customer and business needs into functional requirements and user stories.
• Experience with Agile delivery including PI Planning, backlog, sprint planning.
• Strong analytical skills using customer insights and metrics.
• Excellent written, verbal, and executive communication skills.

Responsibilities

• Lead requirements gathering for complex customer-facing digital experiences and platform enhancements.
• Partner with stakeholders to define business needs, customer problems, operational considerations, and desired outcomes.
• Create and maintain BRDs, business process flows, use cases, functional requirements, epics, features, user stories, and acceptance criteria.
• Facilitate discovery sessions, stakeholder interviews, requirements workshops, and design reviews.
• Establish traceability between objectives, customer needs, requirements, and delivered solutions.
• Define reporting, analytics, and measurement requirements to support implementation and adoption.
• Ensure requirements support customer experience goals and measurable outcomes.

Skills

Digital Growth

Digital Strategy

Business Analysis

eCommerce

Customer Experience

Stakeholder Management

Executive Communication

Product Management

Education

Bachelor's degree in Business

Bachelor's degree in Marketing

Bachelor's degree in Information Systems

Bachelor's degree in Analytics

Job description

AT&T is seeking a Lead Digital Customer Growth professional to drive digital growth initiatives, customer experience transformation, and business performance across AT&T's digital channels.

This strategic individual contributor bridges business strategy and product execution, collaborating with Product, Technology, UX/UI, Analytics, Operations, and Marketing to identify opportunities, define requirements, prioritize investments, and deliver measurable outcomes.