Lead Digital Experience Design & UX Strategy

Crocs, Inc.; Broomfield (CO); On-site; USD 139,000 - 149,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with company match

Job summary

Crocs, Inc. is looking for a Senior Manager of Digital Experience Design to lead strategy, design, and optimization of digital customer experiences across the Crocs Direct-to-Consumer ecosystem.

You will shape UX/UI across homepage, PDP, and campaign journeys, and partner with Product, Engineering, Analytics, and CRM to drive measurable improvements. The ideal candidate brings 8 years of DTC ecommerce strategy experience in apparel or lifestyle brands, plus 3 years of people leadership.

Qualifications

• 8 years of applicable DTC ecommerce experience strategy, preferably in apparel, footwear, or lifestyle brands.
• 3 years of experience leading teams.

Responsibilities

• Lead and evolve the digital experience vision across Crocs.com, including homepage, PDP, and campaign journeys.
• Partner with Digital Product to define UX and UI for new features and platform capabilities.
• Translate product requirements into clear user flows, wireframes, and end-to-end journeys.
• Champion cohesive digital experiences balancing storytelling, usability, and conversion.
• Lead UX research strategy, usability testing, and behavioral analysis to identify friction and inform improvements.
• Use analytics and customer insights to prioritize and refine the experience roadmap.
• Collaborate with Product, Engineering, Analytics, CRM, and onsite teams to ensure delivery.
• Lead and develop a UX team, setting expectations and quality standards.

Skills

DTC ecommerce strategy

UX/UI leadership

Cross-functional collaboration

Data-driven decision making

Team leadership

Education

Bachelor's degree in business, marketing, design, or related field

Job description

Crocs, Inc. is looking for a Senior Manager of Digital Experience Design to lead strategy, design, and optimization of digital customer experiences across the Crocs Direct-to-Consumer ecosystem.

You will shape UX/UI across homepage, PDP, and campaign journeys, and partner with Product, Engineering, Analytics, and CRM to drive measurable improvements. The ideal candidate brings 8 years of DTC ecommerce strategy experience in apparel or lifestyle brands, plus 3 years of people leadership.