Sr. Manager, Digital Experience Design

Crocs, Inc.; Broomfield (CO); On-site; USD 139,000 - 149,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with company match

Job summary

Crocs, Inc. is looking for a Senior Manager of Digital Experience Design to lead strategy, design, and optimization of digital customer experiences across the Crocs Direct-to-Consumer ecosystem.

You will shape UX/UI across homepage, PDP, and campaign journeys, and partner with Product, Engineering, Analytics, and CRM to drive measurable improvements. The ideal candidate brings 8 years of DTC ecommerce strategy experience in apparel or lifestyle brands, plus 3 years of people leadership.

Qualifications

• 8 years of applicable DTC ecommerce experience strategy, preferably in apparel, footwear, or lifestyle brands.
• 3 years of experience leading teams.

Responsibilities

• Lead and evolve the digital experience vision across Crocs.com, including homepage, PDP, and campaign journeys.
• Partner with Digital Product to define UX and UI for new features and platform capabilities.
• Translate product requirements into clear user flows, wireframes, and end-to-end journeys.
• Champion cohesive digital experiences balancing storytelling, usability, and conversion.
• Lead UX research strategy, usability testing, and behavioral analysis to identify friction and inform improvements.
• Use analytics and customer insights to prioritize and refine the experience roadmap.
• Collaborate with Product, Engineering, Analytics, CRM, and onsite teams to ensure delivery.
• Lead and develop a UX team, setting expectations and quality standards.

Skills

DTC ecommerce strategy

UX/UI leadership

Cross-functional collaboration

Data-driven decision making

Team leadership

Education

Bachelor's degree in business, marketing, design, or related field

Job description

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.

Overview

The Sr. Manager of Digital Experience Design for Crocs, Inc. leads the strategy, design, and optimization of digital customer experiences across Crocs' DTC ecosystem. This role shapes and evolves UX/UI across key site journeys, partners cross-functionally to deliver scalable, conversion-focused experiences, and drives execution of the experience roadmap to improve usability, engagement, and business performance.

What You'll Do

• Lead and evolve the digital experience vision across Crocs.com --including homepage, PDP, and campaign-driven journeys.
• Partner with Digital Product to define UX and UI for new features, functionality, and platform capabilities.
• Translate product requirements and business needs into clear user flows, wireframes, and end-to-end customer journey experiences.
• Champion elevated, cohesive, and brand-right digital experiences that balance storytelling, usability, and conversion.
• Lead UX research strategy, usability testing, and behavioral analysis to identify friction and inform experience improvements.
• Use analytics, experimentation insights, and customer research to prioritize and refine the experience roadmap.
• Collaborate closely with Product, Engineering, Analytics, CRM, and onsite teams to ensure experiences are clearly defined and successfully delivered.
• Lead and develop a UX team, setting clear expectations and fostering a high standard of quality, accountability, and user-centered thinking.

What You'll Bring to the Table

• Bachelor's degree in business, marketing, design, or a related field, or equivalent relevant experience.
• 8 years of applicable experience in DTC ecommerce experience strategy, preferably within apparel, footwear, or lifestyle brands.
• 3 years of experience leading others
• Proven experience shaping homepage, PDP, and campaign-driven digital experiences and defining UX/UI for new features and capabilities.
• Experience leading UX research, usability testing, and using customer insights to improve digital experiences.
• Demonstrated ability to balance brand storytelling with conversion, usability, and performance goals.
• Comfort translating data, analytics, and experimentation insights into clear experience decisions and roadmaps.
• Strong communication and storytelling skills, with the ability to influence senior cross-functional partners.
• Experience leading teams and mentoring designers in a fast-paced, highly collaborative environment.

LI-Onsite

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title: Sr. Manager, Digital Experience Design

Salary or Pay Range: $139,000 - $149,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This organization participates in E-Verify.

This position is eligible to participate in a company incentive program.

• This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

Job Category: Corporate