Lead Data Analyst, Marketing

Hims & Hers; United States; Remote; USD 100,000 - 150,000; Full time

Job summary

A leading health and wellness platform is seeking a Marketing Analytics Lead to enhance CRM strategies and customer acquisition. This role involves deep analysis, A/B testing, and collaboration with the Sr. Director of CRM to drive business growth. The ideal candidate will have extensive analytics experience and a strong background in CRM platforms.

Benefits

Competitive salary & equity compensation

Unlimited PTO and company holidays

Comprehensive health benefits

Employee discounts on products

401k benefits with employer matching

Offsite team retreats

Qualifications

• 8+ years of Analytics experience.
• 5+ years in CRM Analytics with a track record of influencing strategy.
• Detail-oriented and exceptionally organized.

Responsibilities

• Perform deep customer analysis using advanced SQL and statistical techniques.
• Own the design and analysis of A/B tests across CRM programs.
• Drive insights and make strategy recommendations.

Skills

SQL

Data Modeling

Statistical Techniques

Customer Segmentation

Data Visualization

Education

Bachelor’s or Master’s degree in Computer Science, Data Analytics, or related field

Tools

CRM Platforms (Braze, Hightouch, Jacquard, Lob)

Tableau Desktop

Looker

Python

R

Job description

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve.

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

About The Role:

We are looking for an experienced analyst to join our Marketing Analytics team. The role will be centered on CRM support, partnering closely with our Sr Director of CRM to up-level measurement and improve overall strategy. Your goal will be to maximize acquisition and customer LTV via CRM channels.

As a Marketing Analytics Lead, you will own measurement tools and frameworks, create and maintain reporting dashboards, and build targeting models (in partnership with Data Science). You will be expected to drive insights, make strategy recommendations, own incrementality testing, and impact measurement across all CRM programs.

You Will:

• Perform deep customer analysis using advanced SQL, data modeling, and statistical techniques to surface actionable insights

• Own the design, execution, and analysis of A/B and incrementality tests across CRM programs to drive strategic decision-making

• Clearly communicate analysis results and partner closely with the Sr. Director of CRM in developing strategies to grow the business

• Evolve our approach to customer segmentation with deep analysis of user behaviors and advanced modeling techniques

• Assist in automating workflows and supporting CRM platforms with reliable and accurate data pipelines

• Ensure data integrity and accuracy through automated reporting, alerting, and the creation of cross-functional processes

• Stay updated on industry trends, best practices, and emerging technologies. Continuously seek opportunities to improve analytics processes and methodologies

You Have:

• Bachelor’s or Master’s degree in Computer Science, Data Analytics, or related field

• 8+ years of Analytics experience

• 5+ years of experience in CRM Analytics, with a track record of influencing strategy

• Proficiency with CRM platforms such as Braze, Hightouch, Jacquard, and Lob

• Expert proficiency with SQL, experience with BiqQuery a plus

• Experience Python and/or R

• Experience with data visualization software such as Tableau Desktop or Looker

• Proficiency with A/B testing frameworks and experience interpreting complex experimental designs

• Proficiency with CRM platforms such as Braze, Hightouch, Jacquard, and Lob

• Proven track record of understanding customer journey mapping and marketing program management best practices

• Ability to align analytics with strategic business goals and to influence decision-making with data-driven recommendations

• Detail-oriented and exceptionally organized. Able to prioritize and manage multiple projects in a fast-paced, ambiguous environment

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles

• Unlimited PTO, company holidays, and quarterly mental health days

• Comprehensive health benefits including medical, dental & vision, and parental leave

• Employee discounts on hims & hers online products

• Employee Stock Purchase Program (ESPP)

• 401k benefits with employer matching contribution

• Offsite team retreats

#LI-Remote

We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you're excited about this role, we encourage you to apply—even if you're not sure if your background or experience is a perfect match.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [e-mail] and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.

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