Lead Data Analyst — AI-Driven Insights & Strategy

Fullpath; Detroit (MI); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits

Flexible, family-friendly environment

Exposure to AI technology

Growth opportunities

Feedback-driven culture

Job summary

Fullpath by Cox Automotive seeks a hands-on Lead Data Analyst to turn complex data into meaningful customer and business insights. You will use advanced SQL, contribute to marketing performance analyses, and guide a small team to translate data into narratives and recommendations.

You’ll report to the AVP of Client Strategy and partner with the Business Data Analyst team to deliver actionable insights, QBRs, and strategic initiatives that drive growth in automotive retail.

Qualifications

• Proven experience conducting complex data analyses and translating findings into actionable business or customer recommendations.
• Strong, hands‑on SQL skills with experience extracting and analyzing data from large databases.
• Experience working with customer, marketing, business, or operational data.
• Understanding of marketing concepts and KPIs, such as digital advertising, lead management, email marketing, lifecycle marketing, website conversion, and campaign performance.

Responsibilities

• Partner with the AVP of Client Strategy to prioritize projects, analyze business needs, and support customer and go-to-market initiatives.
• Lead complex data analyses related to customer strategy, marketing performance, ROI, and business growth.
• Use SQL to extract, manipulate, and analyze data, ensuring accuracy and data quality.
• Translate analytical findings into clear insights, narratives, reports, and presentations for internal stakeholders and customers.
• Support customer presentations, QBRs, and strategic initiatives by identifying trends, opportunities, and actionable recommendations.
• Provide guidance to Business Data Analysts, establish best practices, and help prioritize incoming requests and team resources.
• Identify opportunities to streamline and automate reporting and analytical processes.
• Collaborate cross-functionally with Customer Success, Product, Operations, and other teams to support business objectives.
• Stay current on emerging technologies, including AI, that can improve analytical workflows and outcomes.

Skills

SQL

Data analysis

Hands-on

Python

R

Mentoring

Cross-functional collaboration

Tools

SQL databases

Python

R

Reporting automation

Job description

Fullpath by Cox Automotive seeks a hands-on Lead Data Analyst to turn complex data into meaningful customer and business insights. You will use advanced SQL, contribute to marketing performance analyses, and guide a small team to translate data into narratives and recommendations.

You’ll report to the AVP of Client Strategy and partner with the Business Data Analyst team to deliver actionable insights, QBRs, and strategic initiatives that drive growth in automotive retail.